STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

Issues with games@work

1. Who’s playing? Consumers vs. employees

2. Most important game features Points vs. stories

3. Connections to behavioral data easy vs. hard

4. Evidence of success Signing up vs. working better

5. Why should I play? Paid to play vs. enticed to play

STANFORD UNIVERSITY SERIOSITY, INC.

Consumer vs. employees

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

Consumer vs. employees

Consumers # eyeballs Leverage social networks Viral loops Short attention spans

Employees Paid to play Sensitivity to push Will this affect my pay? Perils of transparency

STANFORD UNIVERSITY SERIOSITY, INC.

Important enterprise game ingredients

STANFORD UNIVERSITY SERIOSITY, INC.

Target’s Check-out Game

G= goodR= slow

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

The ingredients for successful games

1. Narrative2. Self representation3. Ranks and levels4. Feedback5. Rules6. Transparency7. Economies8. Teams9. Communication 10. Time pressure

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Time in session

Mean # SkinConductance

Responses

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Epic business stories

I want to be part of the big story! Celebrate small but critical contributions Causes lots of difficult business conversations Maintains game over extended time periods One year progress bars

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Connecting to behavioral data

STANFORD UNIVERSITY SERIOSITY, INC.

04/12/2023 Reeves & Read 17

STANFORD UNIVERSITY SERIOSITY, INC.

04/12/2023 Reeves & Read 18

STANFORD UNIVERSITY SERIOSITY, INC.

Kilowatthours

per day

10 day time periods30 day before and after game intervention

Effects of an energy game on home energy use

Gameintervention

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Connecting to data

Good connections are technically complicated Behaviors! …vs. attitudes, knowledge, intentions Sensors everywhere but new in organizations Approvals, approvals… Automated vs. player entries

STANFORD UNIVERSITY SERIOSITY, INC.

Evidence of enterprise success

STANFORD UNIVERSITY

STANFORD UNIVERSITY SERIOSITY, INC.

Effects of game incentives on average talk time during calls

Mean talk time in

seconds

Blue – rewarded forproductivity

Red – rewarded for satisfaction

Session over two weeks

STANFORD UNIVERSITY

Evidence of success

Go for the big metrics What would really cause a high five in the hallway? Often a new conversation “Just want to see if people like this idea” Fun in service of specific outcomes Can’t use this data for your game Evidence for causality (time order, third variables)

STANFORD UNIVERSITY SERIOSITY, INC.

Why should I play a game at work?

STANFORD UNIVERSITY SERIOSITY, INC.

STANFORD UNIVERSITY SERIOSITY, INC.

Lessons from enterprise introductions

Stricter rules = better intro, but… Bottom up a huge part of entertainment

games success Game gurus critical as adoption leaders Internal marketing during launch

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Summary

This is working! The best and biggest applications are

ahead of us

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End