By the Numbers

16 Ways Instagram is

Outperforming the Others

Instagram has...

500 MILLION monthly active users &

300 MILLION daily active users.

This puts it ABOVE Twitter, Snapchat and LinkedIn.

Instagram posts generate a

per-follower engagement rate

of 4.21% — 58x more than

Facebook and 120x more

than Twitter.

An average of

95 MILLION photos are shared on Instagram every day.

Photos and videos on Instagram

receive 4.2 BILLION likes on a daily basis.

Posts with at least one

hashtag receive 12.6%

more engagement.

Instagram posts that include @mentions in the

captions earn 56% more engagement.

Including a location with your Instagram post drives

79% more engagement than posts without.

80% of Instagram’s users

are located outside the U.S.

Photos still generate, on

average, 36% more likes than videos.

Instagram engagement per post has grown by

416% in the past 2 years

The average caption on Instagram is 138 characters

long. However, unlike Facebook and Twitter, caption length has not been proven to

have any real effect on engagement

28% of all internet users have an Instagram account .

55% of people aged 18-29have an instagram account.

96% of US-based

fashion brands use

Instagram for

promotion.

52% of marketers say they are planning on increasing their use of Instagram for promotion and advertising, up

from 42% in 2014.

Instagram is expected to

bring in $595 million

in mobile ad revenue this

year and $2.81 billion

by 2017, surpassing Twitter.

There are 200,000 active advertisers on Instagram.

DOWNLOAD THE GUIDE

To see the full guide to Instagram marketing, including more statistics, strategies, brand

examples and best practices, be sure to download Wishpond's

Complete Guide to Instagram

DOWNLOAD THE GUIDE

● http://sproutsocial.com/insights/5-instagram-stats/● https://blog.hootsuite.com/instagram-statistics-for-business/● https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/● http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774#sthash.7mg3egse.dpuf● http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf● https://www.instagram.com/press/?hl=en● https://clutch.co/agencies/resources/small-business-digital-marketing-and-social-media-habits-survey-2016● http://blog.wishpond.com/post/115675436753/instagram-algorithm-changes-7-strategies-to-employ-right-now● http://blog.wishpond.com/post/115675436747/6-instagram-lessons

SOURCES