Business Builders

By Steve Flashman

Welcome & Introduction

Business Builders

“Motivational Speaking:Gaining A Competitive

Advantage”

8 Top ReasonsWhy The Skill OfMotivational

SpeakingWill Transform Your

Business & The Businesses

Of Your Clients

You Will Gain In Self Confidence By At Least 150%

Your Productivity Will Increase Tenfold Giving You A Competitive

AdvantageBusinesses Looking For

Solutions Will Gravitate Towards You

Unlocking This Ability In You Will Produce A Motivational

Influence

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3

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You will learn how to make

sales without sellingYou will create an environment around

you that will attract buyers & sellers

You will have the ability to inspire

others to take actionYou will make business

connectionswith well placed contacts

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The Top 6 CausesOf Speech AnxietyWhich Can CrippleYour Presentation

Excessive Self Consciousness Creates Introspection And Self Focussing1Fear Of The Audience Creates Anxiety.There Are Easy Principles To Change This

2Misunderstanding Our Physical Response To Public Exposure Causes Tension 3

Unpacking The Causes OfSpeech Anxiety

If You Stand In Front Of An Audience Without Preparation, You Will Suffer SA

4Too High Expectations Of YourselfAnd Your Ability Will Create Anxiety5Fear Of Being Scrutinised And Evaluated Produces Anxiety – Often A Dry Mouth!6

Unpacking The Causes OfSpeech Anxiety

There Are 3 Good Reasons

Why There Is Nothing To Fear From

Speech Anxiety

Self Confidence Is A Learned Discipline.Your Listeners Will Not Know Even If You Suffer From Speech AnxietyContrary To Perception, Your Listeners Will Want To Hear What You Have To Say, And Will Be Rooting For You!

Use Judo Tactics Against Speech Anxiety! You Can Turn SA To Your Advantage By Implementing Easily Applied Strategies

There Is Nothing To FearFrom Motivational

Speaking1

2

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Top 6 Simple StrategiesTo Combat Speech

AnxietyWhich Will Liberate You

And Your Business

Simple Strategies To UseTo Combat Speech

AnxietyBe Well Prepared And Rehearse Your

Presentation To An Imaginary AudienceUse Warm Up Exercises And

Deep Breathing Techniques Beforehand

Prepare An Introduction That Will Liberate You And Your Audience

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Simple Strategies To UseTo Combat Speech

AnxietyFocus On The Core Message Of Your

Motivational Speech And Believe!Use Words To Create Visual

Images To Stimulate The Imagination

Cultivate A Mindset Which Produces A Positive Mental

Attitude

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Top 12 Opportunities To Use

Motivational Speaking

To Transform Your Business

And The BusinessesOf Your Clients

Opportunities To UseMotivational Speeches

At A Local Business Networking Events

Such As The Chamber Of CommerceAt Business Seminars Or CPD

Events. (Continuous Professional Development

At Post Contract Business Lunches For Current Or Potential

Clients

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Opportunities To UseMotivational Speeches

At A Free Consultation Meeting WithA Potential Local Business Client

As A Speaker At A Client RetentionSocial Event For A Local Company

At A Networking “Open Mic” EventYou Organise For Potential Clients

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Opportunities To UseMotivational Speeches

On A Local Radio 3 MinuteBusiness Launch Broadcast

At A Trade Exhibition From Your Stand Rented From The Organisers

As A Pre-Recorded Webinar

Your Client’s Customer List

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Opportunities To UseMotivational Speeches

At A Charity Fundraising EventOffering 50% Profits To The Charity

At A Community Enterprise Event To Promote Local Community Initiatives

As A Pre-Recorded Webinar Inviting Guests From Your Own List

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Top 12 IngredientsOf A Professional

Motivational SpeechThat Will Grab Your

Audience And Win You Business On The Spot!

Sell An Experience That Will Capture

The Imagination Of Your AudienceTell A Story That Will Take Your

Listeners On A Journey

Introduce The “Bad Guy” And Paint

An Ugly Picture Of The Effects

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Introduce The “Good Guy” And Demonstrate The Winning

Stroke4

Punctuate With “Hook Lines” That Will Unleash Human

PotentialDon’t Sell Products

And Services, Sell A Dream

Include ONLY 3 Key Messages In Your Speech (The Power Of “3”)

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7Engage Your Audience With Analogies And Illustrations8

Use Success Stories To Show Evidence and Endorsements

Show Inter-actions With Enthusiastic End

UsersDemonstrate A Sense Of

Purpose That Embraces A Sense O Destiny

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11Answer The One Question

That Matters Most12

Answer The One Question

That Matters Most:

“Why Should I Care?”

You are not selling a product you are selling

an experience

There are certain keyingredients that make

for a successful business model

1. Vision2. Tenacity3. Passion4. Belief

Aristotle’s Classic 5 Points:

1. Story that arouses interest2. Question that has to be

answered3. A solution to the problem4. Describe the benefits to

solution5. Call to action

In your speech you need to:

1. Create A Story2. Ask A Question

3. Build Drama4. Introduce The Enemy

5. Demonstration Solution

6. Show The Benefits7. Call To Action

Steve Jobs convinced John Sculley to leave Pepsi Cola

and join Apple:

“Do you want to spend the rest of your life selling

sugared water or do you want to

change the world?”

“Going to bed at night saying we’ve done

something wonderful,that’s what matters to

me”Steve Jobs

"Some men see things as they are and ask 'why?'; I dare to dream of things that never were and ask 'why not?'."

George Bernard Shaw(Bobby Kennedy once famously failed to credit George when he used this quote)

Exercise 1“Story Starters”

Make up a short 3 minute story using one of the following as the “story

starter.”

• 'It was a dark and stormy night', • 'I wish people would not say ...', • 'Yesterday I saw a herd of cows ', • 'My favourite activity is bird watching',• 'The wisest saying I ever heard was ...', • 'In 20 years time I will be ...', • 'It made me yell',• 'All I want for Christmas is ...', • 'Something is terribly wrong ...',• 'The little voice inside my head ...', • 'This is the secret I've never shared before', • 'I never knew what happened ...', • 'Sometimes I just want to ...', • 'You know it's Summer when ...', • 'The story made me want to ...',• 'I heard the best news this morning',• 'The sound of people laughing ...'

Story Starters

TenContent

Tips

Ten Content Tips:1. Stories & Analogies2. Pictures,diagrams,cartoons,video-

clips,audio3. Straw polls – hands up votes4. Audience participation exercises5. Relevant Quotes6. Examples and case-studies7. Book recommendations8. Fascinating facts9. Statistics10.Simulation Games

"Depth of conviction counts more than height of logic, and enthusiasm

is worth more than knowledge“

David Peebles

Exercise 2“Object Lessons”

Object Lessons

I have brought into the seminar a number of everyday objects.

Examine each one, then create a story using each object on the

table.

5 Minute Exercise to encourage imaginative thought and

expression

Exercise 3“End Lines”

Make up a short 3 minute story using one of the following as the

“end line.”

• 'Just do it‘. • 'Diamonds are forever‘. • 'He's fallen in the water‘. • 'Some like it hot‘. • 'His bark is worse than his bite‘.• 'Love makes the world go round‘. • 'An apple a day keeps the doctor away‘. • 'First up, best dressed‘. • 'King for a day‘. • 'Funny money‘. • ‘Laughter is the best medicine‘.

End Lines

Business Builders

Free Assessment:If you would like a free assessment of your motivational speech, contact me

here:assessment@offlinebusinessexpress.com

Business Builders

www.offlinebusinessexpress.netwww.businessexpresscoaching.com

Business Builders

Steve Flashman+44(0)7950 000910

SKYPE: steveflashmansupport@offlinebusinessexpress.com

Business Builders

“Motivational Speaking:Gaining A Competitive

Advantage”

Business Builders

By Steve Flashman