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By Steve Flashman. “Motivational Speaking: Gaining A Competitive Advantage”
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Transcript of By Steve Flashman. “Motivational Speaking: Gaining A Competitive Advantage”
Business Builders
By Steve Flashman
Welcome & Introduction
Business Builders
“Motivational Speaking:Gaining A Competitive
Advantage”
8 Top ReasonsWhy The Skill OfMotivational
SpeakingWill Transform Your
Business & The Businesses
Of Your Clients
You Will Gain In Self Confidence By At Least 150%
Your Productivity Will Increase Tenfold Giving You A Competitive
AdvantageBusinesses Looking For
Solutions Will Gravitate Towards You
Unlocking This Ability In You Will Produce A Motivational
Influence
12
3
4
You will learn how to make
sales without sellingYou will create an environment around
you that will attract buyers & sellers
You will have the ability to inspire
others to take actionYou will make business
connectionswith well placed contacts
5678
The Top 6 CausesOf Speech AnxietyWhich Can CrippleYour Presentation
Excessive Self Consciousness Creates Introspection And Self Focussing1Fear Of The Audience Creates Anxiety.There Are Easy Principles To Change This
2Misunderstanding Our Physical Response To Public Exposure Causes Tension 3
Unpacking The Causes OfSpeech Anxiety
If You Stand In Front Of An Audience Without Preparation, You Will Suffer SA
4Too High Expectations Of YourselfAnd Your Ability Will Create Anxiety5Fear Of Being Scrutinised And Evaluated Produces Anxiety – Often A Dry Mouth!6
Unpacking The Causes OfSpeech Anxiety
There Are 3 Good Reasons
Why There Is Nothing To Fear From
Speech Anxiety
Self Confidence Is A Learned Discipline.Your Listeners Will Not Know Even If You Suffer From Speech AnxietyContrary To Perception, Your Listeners Will Want To Hear What You Have To Say, And Will Be Rooting For You!
Use Judo Tactics Against Speech Anxiety! You Can Turn SA To Your Advantage By Implementing Easily Applied Strategies
There Is Nothing To FearFrom Motivational
Speaking1
2
3
Top 6 Simple StrategiesTo Combat Speech
AnxietyWhich Will Liberate You
And Your Business
Simple Strategies To UseTo Combat Speech
AnxietyBe Well Prepared And Rehearse Your
Presentation To An Imaginary AudienceUse Warm Up Exercises And
Deep Breathing Techniques Beforehand
Prepare An Introduction That Will Liberate You And Your Audience
123
Simple Strategies To UseTo Combat Speech
AnxietyFocus On The Core Message Of Your
Motivational Speech And Believe!Use Words To Create Visual
Images To Stimulate The Imagination
Cultivate A Mindset Which Produces A Positive Mental
Attitude
456
Top 12 Opportunities To Use
Motivational Speaking
To Transform Your Business
And The BusinessesOf Your Clients
Opportunities To UseMotivational Speeches
At A Local Business Networking Events
Such As The Chamber Of CommerceAt Business Seminars Or CPD
Events. (Continuous Professional Development
At Post Contract Business Lunches For Current Or Potential
Clients
123
Opportunities To UseMotivational Speeches
At A Free Consultation Meeting WithA Potential Local Business Client
As A Speaker At A Client RetentionSocial Event For A Local Company
At A Networking “Open Mic” EventYou Organise For Potential Clients
456
Opportunities To UseMotivational Speeches
On A Local Radio 3 MinuteBusiness Launch Broadcast
At A Trade Exhibition From Your Stand Rented From The Organisers
As A Pre-Recorded Webinar
Your Client’s Customer List
78
9
Opportunities To UseMotivational Speeches
At A Charity Fundraising EventOffering 50% Profits To The Charity
At A Community Enterprise Event To Promote Local Community Initiatives
As A Pre-Recorded Webinar Inviting Guests From Your Own List
101112
Top 12 IngredientsOf A Professional
Motivational SpeechThat Will Grab Your
Audience And Win You Business On The Spot!
Sell An Experience That Will Capture
The Imagination Of Your AudienceTell A Story That Will Take Your
Listeners On A Journey
Introduce The “Bad Guy” And Paint
An Ugly Picture Of The Effects
123
Introduce The “Good Guy” And Demonstrate The Winning
Stroke4
Punctuate With “Hook Lines” That Will Unleash Human
PotentialDon’t Sell Products
And Services, Sell A Dream
Include ONLY 3 Key Messages In Your Speech (The Power Of “3”)
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7Engage Your Audience With Analogies And Illustrations8
Use Success Stories To Show Evidence and Endorsements
Show Inter-actions With Enthusiastic End
UsersDemonstrate A Sense Of
Purpose That Embraces A Sense O Destiny
910
11Answer The One Question
That Matters Most12
Answer The One Question
That Matters Most:
“Why Should I Care?”
You are not selling a product you are selling
an experience
There are certain keyingredients that make
for a successful business model
1. Vision2. Tenacity3. Passion4. Belief
Aristotle’s Classic 5 Points:
1. Story that arouses interest2. Question that has to be
answered3. A solution to the problem4. Describe the benefits to
solution5. Call to action
In your speech you need to:
1. Create A Story2. Ask A Question
3. Build Drama4. Introduce The Enemy
5. Demonstration Solution
6. Show The Benefits7. Call To Action
Steve Jobs convinced John Sculley to leave Pepsi Cola
and join Apple:
“Do you want to spend the rest of your life selling
sugared water or do you want to
change the world?”
“Going to bed at night saying we’ve done
something wonderful,that’s what matters to
me”Steve Jobs
"Some men see things as they are and ask 'why?'; I dare to dream of things that never were and ask 'why not?'."
George Bernard Shaw(Bobby Kennedy once famously failed to credit George when he used this quote)
Exercise 1“Story Starters”
Make up a short 3 minute story using one of the following as the “story
starter.”
• 'It was a dark and stormy night', • 'I wish people would not say ...', • 'Yesterday I saw a herd of cows ', • 'My favourite activity is bird watching',• 'The wisest saying I ever heard was ...', • 'In 20 years time I will be ...', • 'It made me yell',• 'All I want for Christmas is ...', • 'Something is terribly wrong ...',• 'The little voice inside my head ...', • 'This is the secret I've never shared before', • 'I never knew what happened ...', • 'Sometimes I just want to ...', • 'You know it's Summer when ...', • 'The story made me want to ...',• 'I heard the best news this morning',• 'The sound of people laughing ...'
Story Starters
TenContent
Tips
Ten Content Tips:1. Stories & Analogies2. Pictures,diagrams,cartoons,video-
clips,audio3. Straw polls – hands up votes4. Audience participation exercises5. Relevant Quotes6. Examples and case-studies7. Book recommendations8. Fascinating facts9. Statistics10.Simulation Games
"Depth of conviction counts more than height of logic, and enthusiasm
is worth more than knowledge“
David Peebles
Exercise 2“Object Lessons”
Object Lessons
I have brought into the seminar a number of everyday objects.
Examine each one, then create a story using each object on the
table.
5 Minute Exercise to encourage imaginative thought and
expression
Exercise 3“End Lines”
Make up a short 3 minute story using one of the following as the
“end line.”
• 'Just do it‘. • 'Diamonds are forever‘. • 'He's fallen in the water‘. • 'Some like it hot‘. • 'His bark is worse than his bite‘.• 'Love makes the world go round‘. • 'An apple a day keeps the doctor away‘. • 'First up, best dressed‘. • 'King for a day‘. • 'Funny money‘. • ‘Laughter is the best medicine‘.
End Lines
Business Builders
Free Assessment:If you would like a free assessment of your motivational speech, contact me
here:[email protected]
Business Builders
www.offlinebusinessexpress.netwww.businessexpresscoaching.com
Business Builders
“Motivational Speaking:Gaining A Competitive
Advantage”
Business Builders
By Steve Flashman
