By Kyle Walker

Bad Design: To-Go Container – Piatto Felice (Redifer)

Allows customer to conveniently carry meal

Holds one pasta entrée, plus breadstick

Functions and Benefits

No room for plastic utensils

Breadstick space too short

Entrée space too full

How does it fail?

Dimensions (L x W x D)Container:19 x 19 x 3 cm

Entrée Dish: 17 x 11 x 3 cmBreadstick Dish: 17 x 7 x 3 cm

Utensil LengthsSpoon: 16 cm

Fork:17 cmKnife: 19 cm

Dimensions

Width

Leng

th

Increase container length Container: 20 cm Compartments: 18 cm

Decrease knife and fork length (16 cm)

Proposed Solutions

20 cm

Larger Container: Bulkier, less convenient?

More expensive

Smaller Utensils: More difficult to use?

Possible Downsides to Proposed Solutions

Pictures: Myself Containers supplied by Piatto Felice, South Food District at Redifer

References