By Kyle Walker. Allows customer to conveniently carry meal Holds one pasta entrée, plus...

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By Kyle Walker Bad Design: To-Go Container – Piatto Felice (Redifer)

Transcript of By Kyle Walker. Allows customer to conveniently carry meal Holds one pasta entrée, plus...

Page 1: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

By Kyle Walker

Bad Design: To-Go Container – Piatto Felice (Redifer)

Page 2: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

Allows customer to conveniently carry meal

Holds one pasta entrée, plus breadstick

Functions and Benefits

Page 3: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

No room for plastic utensils

Breadstick space too short

Entrée space too full

How does it fail?

Page 4: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

Dimensions (L x W x D)Container:19 x 19 x 3 cm

Entrée Dish: 17 x 11 x 3 cmBreadstick Dish: 17 x 7 x 3 cm

Utensil LengthsSpoon: 16 cm

Fork:17 cmKnife: 19 cm

Dimensions

Width

Leng

th

Page 5: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

Increase container length Container: 20 cm Compartments: 18 cm

Decrease knife and fork length (16 cm)

Proposed Solutions

20 cm

Page 6: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

Larger Container: Bulkier, less convenient?

More expensive

Smaller Utensils: More difficult to use?

Possible Downsides to Proposed Solutions

Page 7: By Kyle Walker.  Allows customer to conveniently carry meal  Holds one pasta entrée, plus breadstick.

Pictures: Myself Containers supplied by Piatto Felice, South Food District at Redifer

References