Bvo Vereniging Barendrechtse Ondernemers

Transcript of Bvo Vereniging Barendrechtse Ondernemers

Cloud, Mobile, & Social MediaFollow the consumer!Vereniging Barendrechtse Ondernemers

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

Wednesday, May 30, 12

mailto:Vincent@Everts.net

Cloud, Mobile, & Social MediaFollow the consumer!Vereniging Barendrechtse Ondernemers

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

mailto:Vincent@Everts.net

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Not always good!

Olie Future?

• Einstein?

Vincent Everts?

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Innovation acceleration

Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil

Tudou.com earlier then YouTube

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

DELL Case

Dell notebooks

Dell & Social Media

• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

Location based Social Media

White pages Appje

Lytro camera

Measure yourself

Bodymedia

• 12MM dik

• 10 sec boot

• super screen

• 10H batteries

SlideRocket

WeVideo

Urthecast Earth HD streaming

Gamification• 100.000 games

• 120.000 kids

Gamification• 100.000 games

• 120.000 kids

Draw Something20 Million downloads/6 weeks

• Tablets everywhere!

News

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

7

How do we spend our time?

4%6%

19%

33%

39%

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

Why callvia computer?

It’spersonal!

BYODCYOD

85% doet het!25% recht!

45% werkt eraan!

BYODCYOD

85% doet het!25% recht!

45% werkt eraan!

50% mag het niet50% doet het toch

50% is bereidt

70

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationWednesday, May 30, 12

Revisionscompare

Office 365

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

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IMPACT ON BUSINESS

Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

ProductinformatieSocial toolsWednesday, May 30, 12

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

beta

YouTube uploadsper minute

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II

3 billion video’s /day

48 uur video upload /minute800 Million Visitors

30 minuten per dag

2d search engine worldwide

In 30 days upload equal to 3 USA TV channels broadcast in 60 years

1 billion subscriptions Wednesday, May 30, 12

What do they look

bron: Frank N. Magid Media Futures 2010: Online videoWednesday, May 30, 12

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

93

Make your own company TV Channel

www.yubby.comWednesday, May 30, 12

Automatisch zoekenop 30 video netwerken

www.yubby.comWednesday, May 30, 12

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers

Who talks

Blogs demografie

Bron: Technorati 2008Wednesday, May 30, 12

Blogs demografie

Free

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSWednesday, May 30, 12

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking

Customer service

“What are you doing in 140 characters”

The world is obsessed with Facebook

Social media in Business

• Collaboration

• Customer care

• Product research

• Monitoring market

• Build Authority

• Events

• Product demo’s

• lead generation

• Target Marketing

• Sell

• Collaboration

• Customer care

• Build Authority

• Events

• lead generation

• Sell

• Collaboration

• Customer care

• Build Authority

• Events

• lead generation

• Sell

• Collaboration

• Customer care

• Build Authority

• Events

• lead generation

• Sell

• Collaboration

• Customer care

• Build Authority

• Events

• lead generation

• Sell

• Collaboration

• Customer care

• Build Authority

• Events

• lead generation

• Sell

• Collaboration

• Customer care

• Build Authority

• Events

• lead generation

• Sell

• s

Internet is pain!

Web 2.0 Trend:Co-Creation

49

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

Bvo Vereniging Barendrechtse Ondernemers

Technology

Transcript of Bvo Vereniging Barendrechtse Ondernemers

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