BUZZ IS

4 BEES

#smroi in 3 easy steps

@caseycarey

that’s gr8. now what?

THINK

FLOCKSnot funnels

1. connect the

DOTS

cid=123_456

name=spring_2011

source=twitter

content=bogo_coupon

position=none

medium=social

format=text

SHORTURLS

r the new cookie

2. simplify to

UNIFY

PICK 1METRIC

that equals success

outcomes

engagement

activities

reach

CALCULATEEFFECTIVENESS

success metric ÷ cost

3. continually

IMPROVE

DO IT MORE OFTEN

GET OUT

DON’T STOP

TRY SOMETHING DIFFERENT

how many?

how

eff

ect

ive?

4. one more

THING

1. referrals ≠ total #smroi

2. correlation ≠ causation

3. incremental impact?

Casey CareyVP Products@caseycarey