Buzz is for Bees: Social Media ROI in 3 Steps

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BUZZ IS @caseycar ey

description

Presented at the Socialize Conference in NYC on April 1, 2011. Details the challenges with understanding Social Media and Social Marketing ROI and 3 steps for closing the gap in understanding program effectiveness.

Transcript of Buzz is for Bees: Social Media ROI in 3 Steps

Page 1: Buzz is for Bees: Social Media ROI in 3 Steps

BUZZ IS

4 BEES

#smroi in 3 easy steps

@caseycarey

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that’s gr8. now what?

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THINK

FLOCKSnot funnels

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1. connect the

DOTS

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cid=123_456

name=spring_2011

source=twitter

content=bogo_coupon

position=none

medium=social

format=text

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SHORTURLS

r the new cookie

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2. simplify to

UNIFY

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PICK 1METRIC

that equals success

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outcomes

engagement

activities

reach

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CALCULATEEFFECTIVENESS

success metric ÷ cost

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3. continually

IMPROVE

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DO IT MORE OFTEN

GET OUT

DON’T STOP

TRY SOMETHING DIFFERENT

how many?

how

eff

ect

ive?

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4. one more

THING

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1. referrals ≠ total #smroi

2. correlation ≠ causation

3. incremental impact?

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Casey CareyVP Products@caseycarey

http://4.bp.blogspot.com/_bj2O3002RuM/TS__1D2FbWI/AAAAAAAAACM/a0Nxja6M2Jg/s1600/twitter-follower.jpg

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