iONOLOGY

Businesses ‘Doing Digital’ Versus

‘Digital Businesses’ The Difference & Why It Matters

By Niall McKeown www.linkedin.com/in/niallmckeown

@niallmckeown +44 2890 455911

iONOLOGY

Humans Need Not Apply

iONOLOGY

Humans Need Not Apply

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Automation

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iONOLOGY

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$30,000

€23,438.14

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iONOLOGY

But I’m Safe…Right?

iONOLOGY

iONOLOGY

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iONOLOGY

Better Technology

Leads to Improved Business

Efficiency, Which is Good

for all Horses

iONOLOGY

iONOLOGY

Better Technology

Leads to Improved Business

Efficiency, Which is Good

for all Horses Businesses

iONOLOGY

iONOLOGY

Think Mechanical Minds, Not Mechanical Mussels

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iONOLOGY

Paperwork

Decision Making

Writing

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Accountancy

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Discovery

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DoctorHealth

iONOLOGYAutomotive

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Digital Business Transformation

{insert tactic} Strategy

iONOLOGY

“A strategy is a plan of action

designed to achieve a specific goal,

in conditions of uncertainty,

with defined limited resources”

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iONOLOGY

“Strategy comes from identifying

one or two critical issues in the

situation – the pivotal points that

can multiply the effectiveness of

effort – then focusing and

concentrating action and

resources on them”

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DiagnosisCoherent

Action

Guiding Policy

Strategy Kernel

© All Rights Reserved iON Technologies Ltd.

Incoherent Action

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1. Know Yourself 2. Customers 3. Marketplace 4. Resources

5. Position 6. Engine of Growth

7. Tactics

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1. Know Yourself 2. Customers 3. Marketplace 4. Resources

5. Position 6. Engine of Growth

7. Tactics

iONOLOGY

1. Know Yourself 2. Customers 3. Marketplace 4. Resources

Micro Analysis

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Micro Analysis

Ambition & Unique Value Proposition

Digital Marketplace Dynamics

Time, Talent & Cash

Customer Data Dynamics

2. Customers 3. Marketplace

4. Resources

1. Know Yourself

iONOLOGY

1. Know Yourself 2. Customers 3. Marketplace 4. Resources

Micro Analysis

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Newtons Second Law of Motion

Acceleration

Acceleration

F=ma

iONOLOGY

1. Know Yourself 2. Customers 3. Marketplace 4. Resources

5. Position 6. Engine of Growth

7. Tactics

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5. Position 6. Engine of Growth

Macro Analysis

iONOLOGY

“Doubled our business in 12 months”

“Zero to £6,500,00 in 12 Months”

cerebral palsy

© All Rights Reserved iON Technologies Ltd.

© All Rights Reserved iON Technologies Ltd.

How?

© All Rights Reserved iON Technologies Ltd.

How?

© All Rights Reserved iON Technologies Ltd.

How?

http://www.dailymail.co.uk/news/article-2604663/Flower-girl-4-took-steps-thanks-harness-attached-dad.html

iONOLOGY

Strategy has structure &

Innovation is a process

iONOLOGY

Businesses ‘Doing Digital’ Versus

‘Digital Businesses' The Difference & Why It Matters

By Niall McKeown www.linkedin.com/in/niallmckeown

@niallmckeown +44 2890 455911