Using IP in Business

Steps Towards Revenue Generation

Kalyan C. K.kalyan@bananaip.comwww.bananaip.comwww.kalyankankanala.com

Services for Entertainment Industry

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IP Audit and MiningPolicy and Process set upAgreement Drafting, Review and NegotiationProtection of IPLicensing support and negotiationMerchandizing supportDispute resolutionStrategic alliances

Business value of IP

What can you protect?

Stop Competitors

Services for Entertainment Industry

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IP Audit and MiningPolicy and Process set upAgreement Drafting, Review and NegotiationProtection of IPLicensing support and negotiationMerchandizing supportDispute resolutionStrategic alliances

Stop competitors

Increase Revenues

Licensing Revenue

X invents a plastic bottle opener. Gets a patent on it but his

distribution network is limited to Mumbai.

How can he generate revenue from other places?

License Revenue

Financial value from Intangible assets

In a non-IP savvy company In an IP savvy company

Business Development

Plast, a company that makes plastic bags, develops a machine and a process for making bags indigenously. The machine is ten times less costly than its foreign counterpart. It allows the company to make double the bags when compared to the existing machines. The process helps in improving the quality of the products.

Example

What should the company do to gain business value?

A Tale of Patents, Drugs, Health Care and Greed

“A blind lawyer, a virus outbreak, a dog that dreams and a patent infringement case. Dr. Kalyan Kankanala’s debut fiction, Road Humps and Sidewalks: The Path less travelled is an engrossing fast-paced legal thriller”

- The Hindu

For details: www.kalyankankanala.com

Thank You.

Thank You.

For more info: www.sinapseblog.comBooks: www.kalyankankanala.com