T@P India CHOCOLATE Pvt. Ltd.

Uummm..

TUSHAR N. CHOLE (MR13406)

PRERNA U. CHAVAN (HR13602)

AMOL G. DESHMUKH (FR13207)

Nature of Business (Manufacturing or Service)

• We are the Chocolate manufacturing firm seeks to produce highly quality of chocolate and provide customer satisfaction by satisfying their needs. •We introduce chocolate products which includes,

dark chocolate milk chocolatenutritious chocolate barliquid filled premium chocolate bar.

• Our target markets – Maharashtra and outside the country

Description of Business

• Nature of business• Constitute of business

Org.• Factory Location• Product

Marketing Plan Product Strategy• We have made separate plan for separate age groups.• Age Structure: - Group- I 0-18 years: 38 % (0.48 billion) Group-II 19-35 years: 27 % (0.34 billion) Group-III 36-65 years: 30 % (0.38 billion) Group-IV 66 above: 5.3% (0.06 billion) • We will be targeting the first three groups covering 94.7 % of population.

Marketing Plan for Age group 0 to 18 Total Population: 0.483 billion Studying in school: 0.241 billion • We have traditions of distributing sweets to all school students after Flag hosting on 15th August (Independence Day) & 26th January (Republic day).• We can tie up with the schools as a distribution chain. In future this can be extended to Birthday’s & Children's day.• Uummm has more nutritional value for children's than any other sweet. That we can say because we added grain granules in our nutritious bar which children’s prefer not to eat as whole.

Marketing Plan for Age group 19 to 35 Total Population: 0.343 billion

• Best way to catch this population on internet (on Facebook or any other social website).

Most people wishes birthday to their friends & family member on Facebook.

• We propose our company tie up with Facebook, So one week before birthday Facebook will give the reminder.

“Do you want to send chocolates on your friend’s birthday?”

• All the Cadbury chocolates options will appear. Select the Chocolate, Gift wrapping & Birthday message for your friend & place the order online. The order will be received in district distributor system; same will be packed & dispatched by Courier at the delivery address.

Birthday with Chocolates.

Marketing Plan for Age group 36 to 65 Total Population: 0.381 billion

• This is majorly working population of India. This population can be targeted on Birthday at office, for Gifting, on marriages (with Marriage invitation card & after marriage), on festivals, special occasions & many more occasions.

• Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending

• So we think that bringing online sales(through Facebook) & increasing the institutional sales(in unique way) would bring prosperity and increase the sales of Uummm’s as a whole again resulting in the goodwill of the company.

Price Strategy Products & Segments Uummm’s Segments Product Pack size Rate Value

Uummm 9.2 Gram Rs. 5 Value

Uummm Shots 18.6 Gram Rs. 10 Value

Uummm 17 Gram Rs. 10 Value

Uummm 38 Gram Rs. 22 Mid-Tier

Uummm Crackle 42 Gram Rs. 35 Mid-Tier

Uummm Roast Almond 42 Gram Rs. 35 Mid-Tier

Uummm Fruit & Nut 42 Gram Rs. 35 Premium

Uummm Silk 60 Gram Rs. 55 Premium

Uummm Silk Fruit & Nut 60 Gram Rs. 55 Premium

Uummm Alcoholic Chocolate 100 Gram Rs. 955 Super Premium

Uummm Silk 145 Gram Rs. 125 Super Premium

Uummm Silk Fruit & Nut 145 Gram Rs. 125 Super Premium

Uummm Orange Peel 145 Gram Rs. 125

Promotion Strategy

 After settlement of our business we will use following techniques

for promotional strategy:-

• Local news paper

• Local TV channel

• Local radio Station

• Hoardings in crowded areas

• Through pages and account on Social Networking Sites (Facebook & Twitter)

• We can also use mouth to mouth promotion strategy.

Company Strength The core competencies on which our company will compete are:• Taste• Quality

 

FINANCIAL PLAN

25%

62%

13%

Raising of Capital

Owned FundLoan Form BankUnsecured Loan

Amount

3,200,000.00

8,000,000.00

1,650,000.00

Working Capital Decision

Cash & CreditInvestment Decision

Type of Capital Investment

Capital Investment in Physical Assets Rs 11,585,120.00)

Land , Building, Machinery,

Vehicle, Computer

Capital investment in monetory Assets (Rs. 1,150,000.00)

Cash, Bank.

Capital investment in Intangible Assets

(Rs. 127,200.00)

R&D, T&D,MKT

Development

Project Analysis:

Break Even Point =

Fixed Cost/Sales -Variable Cost*100

3757800/21539743-955260*100 0.18*100 18%

In Amount = 1591839*18/100 = 286,531.00

Market Analysis

Potential Market

Market Share

Profitability Ratios-Net Profit Ratio =

Net Profit after Tax/Net Sales*100= 1591839/21539743*100 = 7.39%

  ROI = Profit after Tax/Investment*100

= 1591839/12850000*100 = 12.39%

Getting subsidies, concessions by government

Taxation

Human Resources Plan

• Organization Structure

Functional structure

• Number of employees required at different level

Semi-skilled and Skilled employees – 20 (Accountants, administration, Technician, QC, machinery handler, etc.)

Unskilled employees – 9 to10 (Driver, security guard, office boy, receptionist, etc.)

• Sources of recruitment – External (Advertising, consultancies, gate hiring, campus, etc.)

• Salary structure –

for employees – 8,000 to 10,000 Rs./month for workers – 7,000 Rs./month

• Attract, motive and retain employees

Employee benefit program ,employee motivational plan, promising opportunities.

Motivate by training, held ownership, decision maker, consideration of suggestions.

Retain employees by retirement plans ,provide opportunities, allowances, gratuity, and keeping high moral.

Production Plan• Land required - 6500sq.ft.• Total Machinery - 04 Unit• Shift Schedule - two shifts• Weak Off - Friday• R&D• Production Capacity• Quality Control• Packaging• Storage

StrengthTaste of the product,

Quality of the product,

Cheap labour cost.

Weakness

Overreliance on the mature

market, Small number of

distributers

Opportunities

Emerging market in India,

Increasing demand of

healthier chocolates

Threats

Loss of competitiveness to

rivalries that expand into

international market, rising

price of major raw

materials

SWOT Analysis

SWOT