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Business Plan and Presentation

Business Idea and Concept Presentation

By: Sohan Babu KhatriCEOThree H Management

Sohan Babu Khatri - Introduction

Professional Engagements: • CEO – Three H Management Pvt. Ltd• Director of Board – Grand Bank Nepal Ltd , Just-One-Nepal, SCDRR-Nepal

Resource Person:

• Ace Insititute of Management• Kathmandu College of Management• HVAP – MoAD (SNV)

Educational Background: • Bachelor’s of Civil Engineering (BE Civil) - Pulchowk Campus, Institute of

Engineering, Nepal• Masters of Business Administration (MBA - Finance and Marketing), Bangalore

University, India• Certified Financial Manager (CFM), Centre of Financial Management, Bangalore• Licensed International Financial Analyst (LIFA) - Charter Holder – International

Research Association, Cambridge, Massachusetts

Agenda for three sessions

Day 1 - Business Idea and Concept Presentation

Day 1 - Growth/Sustainability/Risk Management Plan and Presentation

Day 2 - Marketing Plan and Presentation

Day 2 - Operational Plan and Presentation

Day 3 - Financial Plan and Presentation

Agenda for three sessions

Day 1 - Business Idea and Concept Presentation

Day 2 - Marketing Plan and Presentation

Day 2 - Operational Plan and Presentation

Day 3 - Financial Plan and Presentation

Day 3 – Growth/Sustainability/Risk Management Plan and Presentation

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Business Idea and ConceptWhat and How ?

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Understand your audience

Understand their motive

Understand their focus

Sohan B. Khatri - Three H Management

• Are you going to plan for an entire business (End to End) – B2C or B2B ?

• Or are you going to plan for a section of the entire business ? [section of Value Chain]

• Or are you going to plan for a project of a business ?

First Things First

Sohan B. Khatri - Three H Management

• Whatever you are preparing Business Plan for, has to be commercially Viable / Financially – Economically Viable.

• Are you planning for Social Business ?

• Understand the business aspect of Social Business.

• Its not only about revenue generation

• Its about value generation…. In case of social business its social value

First Things First

Sohan B. Khatri - Three H Management

• Comprehensive, written description of the business of an enterprise

• Describes the past and present status of a business, but its main purpose is to present the future of an enterprise

• Depending upon the type of business and kind of entity, it has a maturity date – hence needs to be updated

• It should be complete, sincere, factual, well structured and reader-friendly.

Business Plan

Sohan B. Khatri - Three H Management

• Company's products or services, • Production techniques, • Markets and clients, • Marketing strategy, • Human resources, • Organization, • Requirements in respect of infrastructure and

supplies, • Financing requirements, and sources and uses of

funds.

It is a detailed Report on.....

Sohan B. Khatri - Three H Management

Sohan B. Khatri - Three H Management

Its not one time process

• Why are you making this Business Plan ? [objective]

• Who are going to be audiences of your Business Plan ? [viewers]

• What would be the expectations of the audiences of your Business Plan ? [interest]

• What time frame in future are you considering for projection ? [scope]

Preparatory Phase – Key Questions

• Why are you making this Business Plan ? [objective]

• Who are going to be audiences of your Business Plan ? [viewers]

• What would be the expectations of the audiences of your Business Plan ? [interest]

• What time frame in future are you considering for projection ? [scope]

Preparatory Phase – Key Questions

Steps of preparing a Business Plan

Preparation

• Ask related “WH” questions• Gather Data/Information• Develop key understanding of Business

Planning

• Who will write it ?• Develop in depth understanding of the Business Value Chain• Plan the format and organization of the business plan

Implementat

ion

• Write the substance (content) of each section• Focus on each section in depth• Take Feedback and improvise it

• The structure, content and depth of a business plans depends on many factors such as:– The main objective of the business plan– Stages of the business (start-up/existing/spin

off)– Type of business/industry– Financing situation– Size of the enterprise etc....

Types of Business Plan

Organization of B Plan

Content and Structure

I. Executive Summary

II. Background

III. Products and Services

IV. Marketing Plan

V. Operations and Organizational Plan

VI. Human Resource Plan

VII. Environmental and Social Factors

VIII. Financial Plan

IX. Appendices

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Business Idea

Pitching the IDEA

• I – Innovativeness– How now is it ?– Is it new to the world or the segment you’re targeting

to ?

• D – Diligence– conscientiousness or determination or perseverance w

hen doing something

• E – Economic Value– Making the economic sense of the whole thing

• A – Adaptability– All about its potential to remain sustainable – about

everything it is

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Mother of IDEA ?

OPPORTUNITY

Describe the Opportunity

• What problem ?• What issue ?• What GAP ?• What fear ?• What enthusiasm ?• What limitation ?• What Challenge ?• What chaos ?• What confusion ?• What inconsistency ?• What uncertainty ?• What appeal ?

While talking about opportunity…

• Talk about the intensity and flux of ……..– problem ?– issue ?– GAP ?– fear ?– enthusiasm ?– limitation ?– challenge ?– chaos ?– confusion ?– inconsistency ?– uncertainty ?– appeal ?

• Intense the issue related to opportunity, better the pitching…– How closely is it related to life of people ?– How current is it ?– How persistent is it ?– How wide is it ?– How high does it lie in priority in society ?– How much is it affecting life of people ?

Opportunity Statement

• An product opportunity statement is a brief and general statement that indicates where your business/product/service fits in…… within social, technical, economic, legal, political, environmental gap in the market.

• Remember, opportunity (window of opportunity) has to be big, but its non existent without a proper plan to harness it – without a better way to exploit it……

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Remember, yet you haven’t talked about the solution to the issue related to the

opportunity….

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When you’re talking about it, you’re talking about

Business IDEA

Business Idea

• How are you going to engage in harnessing that opportunity ?

• How are you going to solve it ?• How are you going to devote yourself with

it ?• How is so good about it ?• What is so effective about it ?• What is so different about it ?• What is so unique about it ?

What is the basic principle behind the business?

Businessmodel

Explain

Since we are talking about business idea and not an idea

just to fancy about it personally…… it has to make

some market sense

Use Mind Map for Business Idea

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Business ConceptInclusion of Revenue Model and Value Proposition

40

Key Business Concepts

What is the basic principle behind the business?

How do you plan to make money? What are your sources of income? How do you plan create value? What is the commercial proposition? What is the customer going to pay for?

Businessmodel

Revenuemodel

Valueproposition

Revenue Model

• How do you plan to make money ?

• What is your cash value chain ?

• There might be multiple revenue models for a single business model.

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Value Proposition

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The Value Triad – Be Clear

Customer

Product Application

ValueProposition

TechnologyFunctional Capabilities

Benefits

Presenting Business Concept

• Start with the value proposition – WIIFT

• Whats In It For Them ?

• Express customer value focus• Stress on Benefit • Explain why will they pay

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Presenting Business Idea and Concept

Stepwise

• An interesting short explanation of opportunity in the market– Can be made spicy with a experience, a story

on how did you note this opportunity

• Give supporting data and information related to that GAP/problem (opportunity) in the market.

……..

• A business idea statement immediately after that…– How are your going to tap opportunity ?– What is the key aspect of your idea ?

• Then talk about the value you create for customers.– WIIFT

• Whats In It For Them ?

……….

• What benefit are you going to give ?

• Then explain the revenue model

• Don’t forget to mention your target mass while explaining value proposition and revenue model.

The whole aim of this part is

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You Fail to impress and grab attention here, you FAILED…..

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Best of Luck !!

By: Sohan Babu KhatriCEOThree H Management