Business Innovation and Mobile & Web Solutions

R2i Vice President of Mobile, Wayne Chen Presented to Georgetown University

2011: Top 5 Strategic Technology Trends

1.  Pervasive Cloud Computing 2.  Mobile Applications & Media Tablets 3.  Next-Generation Analytics 4.  Social Analytics 5.  Social Experience

Confidential 2/14/13

Mobile Strategy Expansion

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11,000,000,000…and  coun,ng  

Fragmentation in Google’s Android

• Eight versions in two years • Performance roadblocks with older smart devices • O.E.M. customization

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Social Mobile Experience

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Mobile Exclusive Brands

Traditional Publishers will launch new, mobile only brands Vertical focus on content, increase stickiness Mobile application leverage new channels and new discovery options for consumers

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Mobile application + Web

Leveraging existing technology Cross platform Unable to ID difference

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Near Field Communication

Android Gingerbread API In-store purchases Adoption level increases

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App Security Intensification

Personal Data Storage Security Threats Security Precaution and Need

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In the news

1.  AT&T is buying T-Mobile 2.  Windows just partnered with Nokia 3.  iPad 2 just hit 1 million 4.  New tablet births 5.  Honeycomb (promising and limited) 6.  High fees for in-app purchases = road block 7.  Enterprise and Small Business app explosion 8.  Billions to be spent on Mobile/Marketing 9.  Casual Gaming and Micro Payment will flourish 10. Location Based, Group Texting, Social Shopping a hit!!

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Go and build the future

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