Author: Jean-Francois MESSIER

How can social media increase

your business success?

This document is part of the “Social Media and Business” series by JF MESSIER

is social media?

is the scale?

Online gathering of interaction,

ideas, comments and commentary.

So.cial me.dia

More simply put,

social media is the ongoing

conversation of the planet.

So.cial me.dia

is about employing social

media and social influencers

to meet the marketing and

business needs of an

organization

Social Influence Marketing - SIM

We are social people. This is not new.

“Media is inherently social.

It provides an idea pathway

between people.” Faris Yakob

Many companies

used social media

and conversations

before the internet

Taking opportunity

of the fact that

people used to

gather to share

their passions.

The use of social

media to improve

business started

before the internet.

Started in 1903,

the Michelin guide

is the

granddaddy

of

social media

The guide was

developed so

people would

spend more time

driving to

restaurants.

By doing so,

they would wear

out their tires

and buy more

from Michelin.

Michelin

pioneered the

use of social

media for

branding.

Social media is as old as time.

“ …tools don’t get

socially interesting until

they get technologically

boring.”

Clay Shirky

It took centuries

for writing to become social.

It took 160 years,

from 1840 to 2000...

…for cameras to become social!

It took 116 years,

from 1880 to 1996…

...for the gramophone to become social!

It took 97 years,

from 1895 to 1992…

...for the video camera to become social!

It took 67 years,

from 1903 to 1970...

… for planes to become social!

It took 10 years,

from 1989 to 1999...

… for the www to become social!

1840 2010

160

140

120

100

80

60

40

20

0 TIME

YEARS

Innovation goes faster and faster

it took to become social

That is the important

part of what is

happening.

It took 6 years,

from 2000 to 2006...

…for eMedia to become social!

It is now as easy to create content as it is to consume it…

SHARE

LEARN

DISCUSS

MEET

SURVEY

PUBLISH

BROAD

CAST

CREATE

SOCIAL

PROFILE

WORK

SOCIAL

MEDIA

SHARE

LEARN

DISCUSS

MEET

SURVEY

PUBLISH

BROAD

CAST

CREATE

SOCIAL

PROFILE

WORK

SOCIAL

MEDIA

It is now as easy to create content as it is to consume it…

CREATE

COMMUNICATE

BROADCAST

THINK

FASCINATE

LEARN

DISCUSS

It is now as easy to create content as it is to consume it…

Social media

is like water...”

Social media

is like water... … on its own it does some cool things,

but when combined with other compounds

it is enabling everything to evolve.” Mike Volpe, VP Marketing, HubSpot, http://hubspot.com

Once upon a time…

1980

TV

Radio

Mail

News-

paper

Phone

NEWS PAPER

RADIO

Today

MAILING

TV

PHONE

EMAIL

2011

15

Share of online usage shifted

06 09 12 03 06 09 12 03 06 09 12 03 06 09

2006

2007 2008

2009

Breakdown by CTR Bookmark: 3%

31%

Emails

Blogs: 8%

Social media:

a bump-up of

over 16% from

last year.

IM: 1%

60%

Social

media

Active Worldwide Users

Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

500 million

If

most populated in the world…

…ahead of the United States.

3rd

2nd

1st 4th

…the

were a country, it would be…

Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

70%

# of active Facebook users worldwide, outside the United States

Active users logging on to

Facebook on any given day

50%

Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

30 billion

Pieces of content shared

each month.

Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011

Local businesses with

active Facebook pages

Source INSIDE FACEBOOK.COM – FEBRUARY 2010

1.5 billion

First choice of users in social media platforms

LinkedIn: 1%

78%

Orkut: 2%

Facebook is the

first choice when

it comes to

sharing in social

networking

space.

Twitter: 5%

14%

Click-through Rate

Social media

channels have a

very high

click-through rate.

1,904%

287%

Click-through Rate

Twitter has

the best

click-through

rate

1,904%

287%

Registered Users

Source http://tweetreports.com/–AUGUST 2010

165 million

Updates per month

Source http://tweetreports.com/–AUGUST 2010

5.4 billion

Users following a brand

or a company

Source http://tweetreports.com/–AUGUST 2010

31%

Viewers in

September 2010

Source COMESCORE.COM/–OCTOBER 2010

144 million

are just 3 tools

are just 3 tools

Blogs / blogging

Social networks

Microblogging

Online Video

Widgets

PhotoSharing

Crowding / voting

Podcasting

Wikis

Virtual Worlds

Bookmarking

Content Aggregation

Outreach programs

Brand monitoring

Organisation & staffing

Discussion board / forums

PR - social releases

Events & meetups

Presentation sharing

Distribution of social media by type

® 2009 Dachis Group

Social media is

the same today

as it was yesterday.

Social media is

the same today

as it was yesterday.

It’s just now

reached

Social media is

the same today

as it was yesterday.

It’s just now

reached

it’s too

hard to

ignore.

Julia Roy

Senior Manager, New Media

Coach, Inc.

Synthesis

Social media is online gathering of interaction, ideas,

comments and commentary.

Social Influence Marketing – SIM is about employing

social media and social influencers to meet the

marketing and business needs of an organization.

Social media is as old as time. The use of social media to

improve business started before the internet.

The important part of what is happening comes from

faster and faster innovation: It took just 6 years, from

2000 to 2006, for eMedia to become social!

Social media is the same today as it was yesterday. It’s

just now reached such a critical mass, it’s too hard to

ignore.

.

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Bibliography

If you were interested in this presentation,

you may be interested in this one as well…

Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.com

Photo Credit All photos in this presentation were purchased on iStockPhoto.com. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to jfmessier@mercurifr.com