Business and Social Media : What ?
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Author: Jean-Francois MESSIER How can social media increase your business success?
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How can social media increase your business success?
Transcript of Business and Social Media : What ?
Author: Jean-Francois MESSIER
How can social media increase
your business success?
This document is part of the “Social Media and Business” series by JF MESSIER
is social media?
is the scale?
Online gathering of interaction,
ideas, comments and commentary.
So.cial me.dia
More simply put,
social media is the ongoing
conversation of the planet.
So.cial me.dia
is about employing social
media and social influencers
to meet the marketing and
business needs of an
organization
Social Influence Marketing - SIM
We are social people. This is not new.
“Media is inherently social.
It provides an idea pathway
between people.” Faris Yakob
Many companies
used social media
and conversations
before the internet
Taking opportunity
of the fact that
people used to
gather to share
their passions.
The use of social
media to improve
business started
before the internet.
Started in 1903,
the Michelin guide
is the
granddaddy
of
social media
The guide was
developed so
people would
spend more time
driving to
restaurants.
By doing so,
they would wear
out their tires
and buy more
from Michelin.
Michelin
pioneered the
use of social
media for
branding.
Social media is as old as time.
“ …tools don’t get
socially interesting until
they get technologically
boring.”
Clay Shirky
It took centuries
for writing to become social.
It took 160 years,
from 1840 to 2000...
…for cameras to become social!
It took 116 years,
from 1880 to 1996…
...for the gramophone to become social!
It took 97 years,
from 1895 to 1992…
...for the video camera to become social!
It took 67 years,
from 1903 to 1970...
… for planes to become social!
It took 10 years,
from 1989 to 1999...
… for the www to become social!
1840 2010
160
140
120
100
80
60
40
20
0 TIME
YEARS
Innovation goes faster and faster
it took to become social
That is the important
part of what is
happening.
It took 6 years,
from 2000 to 2006...
…for eMedia to become social!
It is now as easy to create content as it is to consume it…
SHARE
LEARN
DISCUSS
MEET
SURVEY
PUBLISH
BROAD
CAST
CREATE
SOCIAL
PROFILE
WORK
SOCIAL
MEDIA
SHARE
LEARN
DISCUSS
MEET
SURVEY
PUBLISH
BROAD
CAST
CREATE
SOCIAL
PROFILE
WORK
SOCIAL
MEDIA
It is now as easy to create content as it is to consume it…
CREATE
COMMUNICATE
BROADCAST
THINK
FASCINATE
LEARN
DISCUSS
It is now as easy to create content as it is to consume it…
Social media
is like water...”
Social media
is like water... … on its own it does some cool things,
but when combined with other compounds
it is enabling everything to evolve.” Mike Volpe, VP Marketing, HubSpot, http://hubspot.com
Once upon a time…
1980
TV
Radio
News-
paper
Phone
NEWS PAPER
RADIO
Today
MAILING
TV
PHONE
2011
15
Share of online usage shifted
06 09 12 03 06 09 12 03 06 09 12 03 06 09
2006
2007 2008
2009
Breakdown by CTR Bookmark: 3%
31%
Emails
Blogs: 8%
Social media:
a bump-up of
over 16% from
last year.
IM: 1%
60%
Social
media
Active Worldwide Users
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
500 million
If
most populated in the world…
…ahead of the United States.
3rd
2nd
1st 4th
…the
were a country, it would be…
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
70%
# of active Facebook users worldwide, outside the United States
Active users logging on to
Facebook on any given day
50%
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
30 billion
Pieces of content shared
each month.
Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
Local businesses with
active Facebook pages
Source INSIDE FACEBOOK.COM – FEBRUARY 2010
1.5 billion
First choice of users in social media platforms
LinkedIn: 1%
78%
Orkut: 2%
Facebook is the
first choice when
it comes to
sharing in social
networking
space.
Twitter: 5%
14%
Click-through Rate
Social media
channels have a
very high
click-through rate.
1,904%
287%
Click-through Rate
Twitter has
the best
click-through
rate
1,904%
287%
Registered Users
Source http://tweetreports.com/–AUGUST 2010
165 million
Updates per month
Source http://tweetreports.com/–AUGUST 2010
5.4 billion
Users following a brand
or a company
Source http://tweetreports.com/–AUGUST 2010
31%
Viewers in
September 2010
Source COMESCORE.COM/–OCTOBER 2010
144 million
are just 3 tools
are just 3 tools
Blogs / blogging
Social networks
Microblogging
Online Video
Widgets
PhotoSharing
Crowding / voting
Podcasting
Wikis
Virtual Worlds
Bookmarking
Content Aggregation
Outreach programs
Brand monitoring
Organisation & staffing
Discussion board / forums
PR - social releases
Events & meetups
Presentation sharing
Distribution of social media by type
® 2009 Dachis Group
Social media is
the same today
as it was yesterday.
Social media is
the same today
as it was yesterday.
It’s just now
reached
Social media is
the same today
as it was yesterday.
It’s just now
reached
it’s too
hard to
ignore.
Julia Roy
Senior Manager, New Media
Coach, Inc.
Synthesis
Social media is online gathering of interaction, ideas,
comments and commentary.
Social Influence Marketing – SIM is about employing
social media and social influencers to meet the
marketing and business needs of an organization.
Social media is as old as time. The use of social media to
improve business started before the internet.
The important part of what is happening comes from
faster and faster innovation: It took just 6 years, from
2000 to 2006, for eMedia to become social!
Social media is the same today as it was yesterday. It’s
just now reached such a critical mass, it’s too hard to
ignore.
.
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Bibliography
If you were interested in this presentation,
you may be interested in this one as well…
Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: [email protected]
Photo Credit All photos in this presentation were purchased on iStockPhoto.com. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to [email protected]
