Post on 11-May-2015
LOCATION BASED SERVICES & SOCIAL MEDIA APPLICATIONS
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
CLASS ACTIVITY
• Find a partner in the class
• You will be given a list of two places in the mall where you must go check in using FourSquare and tweet it with the hashtags #BUS495 and #495Team(#)
• If a location doesn’t allow you to check in, you are allowed to check into a different location
• Along the way, you must also tweet a CREATIVE picture of yourselves using the hashtag #BUS495Hunt
• Winning the race back to the classroom and taking the most creative pictures= PRIZES!
• You have a maximum of 20 mins. Good luck!
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
CLASS ACTIVITY
Team 1- Zellers, Footlocker Team 2- Starbucks, Tim Hortons Team 3- Urban Behaviour, Bed Bath & Beyond Team 4- Shopper’s Drug Mart, Tim Hortons Team 5- Bed Bath & Beyond, Starbucks Team 6- Future Shop, T&T Team 7- Footlocker, T&T Team 8- Tim Hortons, Urban Behaviour Team 9- Starbucks, Best Buy Team 10- Shopper’s Drug Mart, Zellers
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
INTRODUCTION
Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:
• Participation • Openness/Transparency/Authenticity • Conversation/Immediacy • Community • Connectedness
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
INTRODUCTION
Use the ability of a mobile device to signal the loca4on of an individual in rela4on to their contacts and local services
LOCATION BASED SERVICES:
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
"TwiGer is an online combina4on of social networking and micro-‐blogging service that enables its users to send and read text-‐based posts, informally known as 'tweets'. "
WHAT IS TWITTER?
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
Everyone can use TwiGer • Individuals • Celebri4es • Corpora4ons
WHO USES TWITTER?
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
• Conversa4on • Reconnect • Broadcast • Branding • Marke4ng
HOW DO PEOPLE USE TWITTER?
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
• Immediate update • Reaching out • Direct conversa4ons • Closer to home
WHY USE TWITTER?
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
• Publicly visible tweets • Subscrip4on • Hashtag (#) • Men4on (@) • Retweet (RT) • Twitvid • Twitpic
UNIQUE CHARACTERISTICS OF TWITTER
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
ANDROID
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
BLACKBERRY
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER
iPHONE
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GOOGLE+
• Missing Google Hangout feature • Added feature-‐ Huddle The best plans are made together” Huddle Video
NEW GOOGLE+ MOBILE APP
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FACEBOOK
• iPhone vs. Blackberry • Release dates • Why does iPhone app has an advantage?
• Facebook app is very popular with Facebook users • Why is it so popular? • Facebook Places (LBS)
FACEBOOK MOBILE APPLICATIONS
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Created in 2009
• Founded in New York
• 10 million users globally
WHAT IS FOURSQUARE?
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Share 4ps, hot spots, loca4ons
• Online socializa4on of the offline social experience
• To creep people (not advised)
WHY USE FOURSQUARE?
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• FourSquare 1.0 vs. FourSquare 2.0
• Super-‐user status
• Mayorships and Badges
THE EVOLUTION OF FOURSQUARE
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE FOURSQUARE BADGES
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Culture of sharing
• Integra4on with other plaforms
• It’s the game that never ends
WHY CONSUMERS LOVE FOURSQUARE
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE
• Integra4on, brand building
• Unique ac4va4ons, deals, real 4me customer engagement
• Example – NHL
WHY BUSINESSES LOVE FOURSQUARE
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE NATIONAL POST
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE NHL
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
• Discounts- 50% to 90% • Group deal system- minimum numbers
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON • “Around me” or multi-city features • GPS current location finder • Provides directions • Deals can be viewed in map, list, satellite, or hybrid format • Compare and purchase deals • View and redeem Groupon
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
WHY DO BUSINESSES LOVE GROUPON?
• Reach larger group of people • Reach Groupon subscribers through email
• Customers spread the word
• Helps meet quantitative goals
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
• SUCCESS STORY
• BAD EXPERIENCE
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
CUSTOMER PERSPECTIVE • Useful when traveling • Individual experience for customers
• Target market exposure for business customers
• Possibility of bad customer service
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON
POSSIBLE CHANGES TO GROUPON
• No access to location data when app not running • Email notifications to customers
• Timely customer consent
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS
LOCATION BASED
SERVICES
• Social discovery plaform vs. E-‐Commerce • Social online vs. social offline
• One of a kind vs. over satura4on
COMPARING GROUPON AND FOURSQUARE
LOCATION BASED SERVICES AND SOCIAL MEDIA APPS DISCUSSION
QUESTIONS: