LOCATION BASED SERVICES & SOCIAL MEDIA APPLICATIONS

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS

CLASS ACTIVITY

•  Find a partner in the class

•  You will be given a list of two places in the mall where you must go check in using FourSquare and tweet it with the hashtags #BUS495 and #495Team(#)

•  If a location doesn’t allow you to check in, you are allowed to check into a different location

•  Along the way, you must also tweet a CREATIVE picture of yourselves using the hashtag #BUS495Hunt

•  Winning the race back to the classroom and taking the most creative pictures= PRIZES!

•  You have a maximum of 20 mins. Good luck!

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS

CLASS ACTIVITY

Team 1- Zellers, Footlocker Team 2- Starbucks, Tim Hortons Team 3- Urban Behaviour, Bed Bath & Beyond Team 4- Shopper’s Drug Mart, Tim Hortons Team 5- Bed Bath & Beyond, Starbucks Team 6- Future Shop, T&T Team 7- Footlocker, T&T Team 8- Tim Hortons, Urban Behaviour Team 9- Starbucks, Best Buy Team 10- Shopper’s Drug Mart, Zellers

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS

INTRODUCTION

Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:

•  Participation •  Openness/Transparency/Authenticity •  Conversation/Immediacy •  Community •  Connectedness

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS

INTRODUCTION

Use  the  ability  of  a  mobile  device  to  signal  the  loca4on  of  an  individual  in  rela4on  to  their  contacts  and  local  services

LOCATION  BASED  SERVICES:

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

"TwiGer  is  an  online  combina4on  of  social  networking    and  micro-­‐blogging  service  that  enables  its  users  to  send  and  read  text-­‐based  posts,  informally  known  as  'tweets'.  "

WHAT  IS  TWITTER?

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

Everyone  can  use  TwiGer  •     Individuals  •     Celebri4es  •     Corpora4ons  

WHO  USES  TWITTER?

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

•     Conversa4on  •     Reconnect  •     Broadcast  •     Branding  •     Marke4ng  

 

HOW  DO  PEOPLE  USE  TWITTER?

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

•     Immediate  update  •     Reaching  out  •     Direct  conversa4ons  •     Closer  to  home  

 

WHY  USE  TWITTER?

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

•     Publicly  visible  tweets  •     Subscrip4on  •     Hashtag  (#)  •     Men4on  (@)  •     Retweet  (RT)  •     Twitvid  •     Twitpic  

 

 

UNIQUE  CHARACTERISTICS  OF  TWITTER

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

ANDROID

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

BLACKBERRY

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS TWITTER

iPHONE

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GOOGLE+

•     Missing  Google  Hangout  feature  •     Added  feature-­‐  Huddle    The  best  plans  are  made  together”  Huddle  Video    

 

NEW  GOOGLE+  MOBILE  APP

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FACEBOOK

•     iPhone  vs.  Blackberry  •     Release  dates  •     Why  does  iPhone  app  has  an  advantage?  

•       Facebook  app  is  very  popular  with  Facebook  users  •       Why  is  it  so  popular?  •       Facebook  Places  (LBS)      

FACEBOOK MOBILE APPLICATIONS

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE

•  Created  in  2009  

•  Founded  in  New  York  

•  10  million  users  globally      

WHAT IS FOURSQUARE?

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE

•  Share  4ps,  hot  spots,  loca4ons  

•  Online  socializa4on  of  the  offline  social  experience  

•  To  creep  people  (not  advised)      

WHY USE FOURSQUARE?

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE

•  FourSquare  1.0  vs.  FourSquare  2.0  

•  Super-­‐user  status  

•  Mayorships  and  Badges      

THE EVOLUTION OF FOURSQUARE

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE FOURSQUARE BADGES

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE

•  Culture  of  sharing  

•  Integra4on  with  other  plaforms  

•  It’s  the  game  that  never  ends      

WHY CONSUMERS LOVE FOURSQUARE

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE

•  Integra4on,  brand  building  

•  Unique  ac4va4ons,  deals,  real  4me  customer  engagement  

•  Example  –  NHL      

WHY BUSINESSES LOVE FOURSQUARE

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE NATIONAL POST

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS FOURSQUARE NHL

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON

 

 

•  Discounts- 50% to 90% •  Group deal system- minimum numbers

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON •  “Around me” or multi-city features •  GPS current location finder •  Provides directions •  Deals can be viewed in map, list, satellite, or hybrid format •  Compare and purchase deals •  View and redeem Groupon  

 

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON

WHY  DO  BUSINESSES  LOVE  GROUPON?

•  Reach larger group of people •  Reach Groupon subscribers through email

•  Customers spread the word

•  Helps meet quantitative goals

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON

•       SUCCESS  STORY  

•       BAD  EXPERIENCE    

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON

CUSTOMER  PERSPECTIVE •  Useful when traveling •  Individual experience for customers

•  Target market exposure for business customers

•  Possibility of bad customer service

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS GROUPON

POSSIBLE  CHANGES  TO  GROUPON

•  No access to location data when app not running •  Email notifications to customers

•  Timely customer consent

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS

LOCATION BASED

SERVICES

•       Social  discovery  plaform  vs.  E-­‐Commerce    •       Social  online  vs.  social  offline  

•       One  of  a  kind  vs.  over  satura4on      

COMPARING GROUPON AND FOURSQUARE

LOCATION BASED SERVICES AND SOCIAL MEDIA APPS DISCUSSION

   

QUESTIONS: