BUS 545 Business 2.0: Digital Age

Developing Marketing Strategies for Public Museums via Digital

Media

18 May 2011

Group name: ORION

Group members: Ayça Atay 109604188Burcu Şener 109604201Cihan Kumru 109604074Seda Özden 109604172

Group Information

Outline Introduction Marketing of Museum Services Museum Marketing via Digital Media Turkish Museum Sector and Their

Marketing Plans The comparison of the services between

private museums and public museums How public museums should be

introduced via digital Media Conclusion

Introduction

Generation-Y is in a hurry

Web 2.0 makes user create and manage their own content

Digital social media are the way to reach today’s and tomorrow’s young generation

As in almost all sectors, museums should use digital media to attract more visitors

Marketing of Museum Services

Digital marketingCorporate communicationVisitors relationsMuseum service areas

Museum Marketing via Digital Media

Interactive websites with effective management strategy.

Online customer surveys to evaluate customer satisfaction.

E-shops for museum gifts and online ticket sales.Social media accounts such as facebook and twitter. Utilize internet advertisements and e-learning tools.Digital games over social media.Smart phone applications.Mobile marketing activities.Broadcasting interesting digital videos over the

social media  such as vimeo or youtube

Public vs. Private MuseumsPrivate museums not only

demonstrate old cultures, but also represent today’s culture of the modern world.

Same exhibition in public museums, updated different era’s representation in private museums

More marketing budget in private museums

Public museums represent the old civilizations by themselves with their original historical buildings.

Students are the main customer of public museums

Inventory database should be shared on the digital platforms

No enterprise 2.0 in their organizations, and poor IT infrastructure.

Should show some parts exhibitions

and collections digitally.

Public Museums & Digital Media

Digital games/polls in the mobile/social media with small gifts.

Visitor database, surveys on digital media, valuable visitors feedback via social media; facebook, twitter, blogs, etc.

ConclusionDigital and non-digital marketing activities in

private museums, insufficient digital marketing in public museums.

More marketing budget and modern updated exhibitions are needed in public museums

Improved digital activities; inventory, visitors feedback, and digital media applications would amplify public museums voice.

Digital Media Applicationshttp://www.slideshare.net/grouporionhttp://www.delicious.com/grouporionhttp://www.istanbulmuzeleri.blogspot.com/http://www.flickr.com/photos/61106248@N06/5653310573/in/photostream/http://www.vimeo.com/22641145https://docs.google.com/document/d/1-Kx3RtWEoDgEpdfRAFAEhRRhOkGj0RsfnWcSbd5-Bm0/edit?hl=en#