Bus 545 project group orion presentation
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Transcript of Bus 545 project group orion presentation
BUS 545 Business 2.0: Digital Age
Developing Marketing Strategies for Public Museums via Digital
Media
18 May 2011
Group name: ORION
Group members: Ayça Atay 109604188Burcu Şener 109604201Cihan Kumru 109604074Seda Özden 109604172
Group Information
Outline Introduction Marketing of Museum Services Museum Marketing via Digital Media Turkish Museum Sector and Their
Marketing Plans The comparison of the services between
private museums and public museums How public museums should be
introduced via digital Media Conclusion
Introduction
Generation-Y is in a hurry
Web 2.0 makes user create and manage their own content
Digital social media are the way to reach today’s and tomorrow’s young generation
As in almost all sectors, museums should use digital media to attract more visitors
Marketing of Museum Services
Digital marketingCorporate communicationVisitors relationsMuseum service areas
Museum Marketing via Digital Media
Interactive websites with effective management strategy.
Online customer surveys to evaluate customer satisfaction.
E-shops for museum gifts and online ticket sales.Social media accounts such as facebook and twitter. Utilize internet advertisements and e-learning tools.Digital games over social media.Smart phone applications.Mobile marketing activities.Broadcasting interesting digital videos over the
social media such as vimeo or youtube
Public vs. Private MuseumsPrivate museums not only
demonstrate old cultures, but also represent today’s culture of the modern world.
Same exhibition in public museums, updated different era’s representation in private museums
More marketing budget in private museums
Public museums represent the old civilizations by themselves with their original historical buildings.
Students are the main customer of public museums
Inventory database should be shared on the digital platforms
No enterprise 2.0 in their organizations, and poor IT infrastructure.
Should show some parts exhibitions
and collections digitally.
Public Museums & Digital Media
Digital games/polls in the mobile/social media with small gifts.
Visitor database, surveys on digital media, valuable visitors feedback via social media; facebook, twitter, blogs, etc.
ConclusionDigital and non-digital marketing activities in
private museums, insufficient digital marketing in public museums.
More marketing budget and modern updated exhibitions are needed in public museums
Improved digital activities; inventory, visitors feedback, and digital media applications would amplify public museums voice.
Digital Media Applicationshttp://www.slideshare.net/grouporionhttp://www.delicious.com/grouporionhttp://www.istanbulmuzeleri.blogspot.com/http://www.flickr.com/photos/61106248@N06/5653310573/in/photostream/http://www.vimeo.com/22641145https://docs.google.com/document/d/1-Kx3RtWEoDgEpdfRAFAEhRRhOkGj0RsfnWcSbd5-Bm0/edit?hl=en#