SUPER BOWL2014 Survey Highlights

52%

It’s Still All About the Game, Not the Commercials

say the primary reason they tune in is to watch the game

23% really want to seethe commercials

THE FANS

THE ADS

52%who plan to watch call themselves avid NFL Fans

92%watch whether or not their favorite team is playing

55%have attended a NFL game

Great Commercials Can’t Beat a Great Game

But When It’s Time to Share on Social MediaAds Creep Ahead

72%prefer a great game with boring commercials over a boring game with great commercials

57%say they will be using Facebook and/or Twitter during the game

55%will view additional online content either during or immediately after the game

And Some Want to Sleep In on Monday

22% 60%would support designating Super Bowl Sunday and Monday as national holidays

The Smart Phone Isn’t Distracting, It’s Connecting

Tackling Twitter and a First Down for Facebook

of millennials believe social media helps bring them closer to the game, BUT 87% of baby boomers call social media a distraction from the game

55% are likely to post on social media about a commercial

51%are likely to post about a big play during the game

ABOUT THE SURVEYConducted January 15 through January 17, 2014 by research consultancy Penn Schoen Berland, the online quantitative survey polled 1,000 people who indicated that they were planning to watch Super Bowl XLVIII on Sunday, February 2, 2014. Margin of error is +/- 3.1 percent.