Post on 21-Oct-2014
description
Building Your NetworkAND Business
using Social Media
Joan Koerber-WalkerChairman and CEO
Someday a company won’t be ‘real’ if they do not have a website…
Robert M. Gardner, then Sr. VP Technology, Avnet, Inc. 1985
Social Media is simply a tool.
Build – Disassemble – Adjust - Repair
What’s your strategy?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/
Social Media is a tool that allows us to execute on a strategy
Photo Source :http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg
Do NOT be the Bore at the Party
Photo Source :http://kegofwisdom.com/wp-content/uploads/2008/12/avoid_service_narc.jpg
Warning: Be on the look out…..
The Bad Guys are out there…..
LinkedIn is your Professional Profile
Facebook for Friends and Business
If you have video – YouTube is for You.
Plaxo is an Online Address Book
Social Media Works for Business – as a community building messaging tool
140c
LinkedIn, FaceBook, YouTube,
Vimeo, Plaxo,
Blogs, WebsitesPerson to Person Communication
What’s the Next BIG Thing? “TWITTER!”
W.B. Austin to Robert Scoble, March 1, 2007
Bill Austin and Robert Scoble at the Revolution in Marketing Conference
Where does Twitter fit in my business tool kit?
Use the right tool for the right job!
Twitter is best at: • Community Building• Customer/Audience
Interaction • Message Delivery
Does it work? A tale of two blogs.
Results – Twitter vs. SEO
Increased Web Traffic Increased Business!
Putting the Tool to Work
Who Are You?
Community Building
Tools• Twellow.com• TwitChuck.com• Twitter Help (Follow
Limits)• Twitter Search• Automation– Social Oomph
( TweetLater.) – Hoot Suite.com
Tips• Do your Homework• Be Friendly! • Follow back• DO NOT SPAM your
followers. • Share ideas, and Create
Value• DO NOT protect your
tweets.
Who is in YOUR Twellowhood?
Who has influence?
Customer/Audience Interaction
Do you want to hang around with someone who only talks about themselves?
Don’t be the Bore at the Party!
• Think about twitter as a giant focus group. • Give the audience what they want – not what you want!• Use Twitter Search to find people who are talking about your
company, your product – or your competitors. • Interacting with customers means listening, starting a
conversation, and engaging them. • The first rule of interaction is always – You get what you give.
What Message Do You Want to Send?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com
Message Delivery
• START a conversation that can be continued.
• Invite people to ask for more.
• Comment and expand on others ideas
• Ask for input
• Deliver items of value– Articles/blogs– Coupons– News– Ideas– Quotes– Links to video or content
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/
Just how much time does this take?
Thank YOU!Joan Koerber-Walker
CorePurpose, Inc.www.corepurpose.com
Tips, Links, and Today’s Slide Deck: http://kw99.wordpress.com
More on Business and Social Mediahttp://jkw.typepad.com
Or send me a note on Twitter:@joankw @CorePurpose @JKWgrowth @JKWinnovation
@JKWleadership