Social Media Marketing: The 8 Phase Process to Building a Social Network
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SOCIAL MEDIA MARKETING The 8 Phase Process to Building a Social Network
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Social Media can be confusing, and when you don't know how to start your a plan - you need to act upon it and start building your network in 8 easy steps. This presentation helps offer guidance and offers insight that you need to build your social media program.
Transcript of Social Media Marketing: The 8 Phase Process to Building a Social Network
SOCIAL MEDIA MARKETINGThe 8 Phase Process to Building a Social Network
WHAT IS SOCIAL MEDIA MARKETING?
WHAT IS SOCIAL MEDIA MARKETING?
• Social Media Marketing is about:
• Creating buzz and newsworthy events about Google
• Building ways to enable fans to promote a message
• Creating relationships
• Encouraging users to participate in the dialog
• Listening to that conversation
• Measuring the impact
Social Media isn’t just about big networks like Facebook and Twitter &
just flipping a switch to be there…
Social Media Marketing is about brands having conversations!
SOCIAL MEDIA – 8 PHASE PROCESS
PHASE I: FIRST QUESTION
Why Would Anyone Want to Be Your Friend?
PHASE II: DOCUMENT A PLAN
• Strategy• Channel creation• Profile creation• Optimization• Distribution• Outreach• Networking• Maintenance• Compliance
• Monitoring• Measurement• Reporting• Analysis• Interpretation• Recommendations
Support components that apply to you
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Profile Channel Setup
Content Distribution
Integration
BlogsConsumer Profiles
Outreach
PHASE III: DEPLOY YOUR PLATFORM
PHASE IV: ESTABLISH A TRIGGERED ACTIONS WORKFLOW
All social media posts should trigger a series of actions:
1. Post to all major video sites
2. Optimize title, tags and descriptions for Universal Search
3. Post to Facebook, MySpace, & Flickr profiles
4. Alerts friends and fans with a status update & appropriate bulletin
5. Tweet about it
6. Alert bloggers through blog outreach
7. Email blast to your house list
8. Add to email signatures
9. PRWeb RSS feed release
10.Post to your blog and website
11.Measure plays, posts, traffic, leads, etc…
PHASE V: CREATE A CONTENT SCHEDULE
Social Workflow Process
Create a document that holds all of your social channel messaging in one content stream
Collaborative environment for production, modification, legal compliance and approval
Ability to schedule content for distribution
Process can also be automated using this system in a permission-based online environment
CONTENT STREAM WORKFLOW MANAGEMENT
•Facebook•Twitter•MySpace•Flickr•YouTube•Blogs
•Status Updates•Tweets•Bulletins•Photos•Videos•Copy
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Content Stream (Collaborative
Publishing Schedule)
Collaboration
Approval
Opportunistic
Campaign/Event/Promotion
Tracking & Analysis
PHASE VI: BUILD A SOCIAL NETWORK
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PHASE VII: COMMUNICATE & MEASURE
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There is a NEED to understand what people are saying about your brand:
Blogs
MySpace
YouTube
Other social networks
Forums
Other video sites
Images sites
Comments (Blogs)
Replies (Forums)
Blog Outreach posts
Analytics Integration (Google, Omniture, Eloqua, etc)
Social Monitoring (Radian6) Integration
Bitly Integration (Link Shortners)
PHASE VIII: MONITOR THE CONVERSATION & REACH OUT TO INFLUENCERS
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CONTACT FOR MORE INFORMATION
Nicholas Cifuentes
email: [email protected]
cell: 843 817 3435
website: http://www.nickcifuentes.com
