Post on 12-Jul-2015
An Ordinary Guy
Extraordinary Results
Success isn’t a result of spontaneous combustion. You must set yourself on fire.
- Arnold H. Glasow
Where’s Waldo?
“ Seth Godin
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something.
“ “
It’s not enough to start a blog. You have to take a corner in people’s minds.
I don’t care about Google. I care about the search results in your head.
GREAT. BUT HOW?
What corner do I take? What do I write about?
How do I stand out?
YOUR PAST
Can you detail 5 moments in your life where you didn’t
realize you were burning energy? Where time was flying? Common thread?
YOUR PASSION
What have you already done for free that others charge for? How have you already helped others (joyfully)?
YOUR PAIN
What work have you already done that was costly? What price have you already paid
to learn something?
YOUR PERSISTENCE
What bothers you so much that you can’t help but keep addressing it in
your own life and in the lives around you?
YOUR POV
Do you have a perspective on things that causes others to
respond or react? Do you have an alternate take on the things
people are talking about?
PAST PASSION PAIN PERSISTENCE
POV
Time & Consistency do most of the work.
Same thing on twitter. No real spikes.
Building a brand with a blog takes time.
But your consistency over time is the
purple cow.
Chris Lema CTO & Chief Strategist Crowd Favorite @chrislema chrislema.com