Post on 06-Jul-2015
description
Building the Perfect Social Media Campaign
Todd Leiser, CFE
@ValpakTodd
2
ZorsZees
Suppliers
Agenda
3
3 Truths
4
3 Truths
5
6
3 Truths
7
People don’t want brands in their stream
8
Facts
9
Why Should You be among the <10 brands?
10
11
Let’s build the impossible
12
Components
13
Emerging Clues
14
15
16
17
Background & Goals
18
It’s the Content, Not the Channel
19
20
21
Influence
22
23
The Campaign
24
25
26
27
28
29
30
In Closing
31
Discussion!
32toddleiser