@kintan brahmbhatt

what will we talk about?

approach of building products

1. start with the customer and work backwards2. role of the product manager

learn build

amazon’s approach to build products

1. start with the customer and work backwards

2. listening posts

amazon’s approach to build products

1. start with the customer and work backwards

2. listening posts

amazon’s approach to build products

1. start with the customer and work backwards

2. listening posts

1. start with the customer and work backwards

good intentions

vs

good intentions

vs

“Good intentions do not work, good mechanisms do.” -Jeff Bezos

working backwards: a mechanism

AutoRip : buy a CD, get MP3 for free

(mock) press release

customer-centric narrative

include a customer quote

six pages or under (with faq)

(mock) press release

press release

frequently asked questions

consider all stakeholders

add more throughout the lifecycle

why, how, when, who and more

customer faq

explain your idea to a friend who is not familiar with the product. what questions will she ask?how do I get started with AutoRip? is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?

press release

explain your idea to peers at work who are familiar with your business. what questions do they have?

internal stakeholder faq

do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?

visuals

low fidelity mocks

data flow diagrams

Invision, Pixate and other tools

visuals

why write a narrative?

writing enforces clarity of thought

seek and give candid feedback

respectfully challengespeak up if it is not benefiting the customer

2. role of the product manager

The job of a product manager is to talk,but she gets paid to listen.

listening posts

1.customer feedback

2.usage metrics

3.usability research

4.competitive benchmarking

5.macro trends

(military) a post or position, established for the purpose of listening to detect the

enemy's movements.

any source of data to inform a product decision

know when to use which tool

learn build

“Start with the customers and work backwards.” -Jeff Bezos

Join the Amazon product team in San Francisco amazon.jobs