Building Products The Amazon Way
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@kintan brahmbhatt
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Transcript of Building Products The Amazon Way
@kintan brahmbhatt
what will we talk about?
approach of building products
1. start with the customer and work backwards2. role of the product manager
learn build
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
1. start with the customer and work backwards
good intentions
vs
good intentions
vs
“Good intentions do not work, good mechanisms do.” -Jeff Bezos
working backwards: a mechanism
AutoRip : buy a CD, get MP3 for free
(mock) press release
customer-centric narrative
include a customer quote
six pages or under (with faq)
(mock) press release
press release
frequently asked questions
consider all stakeholders
add more throughout the lifecycle
why, how, when, who and more
customer faq
explain your idea to a friend who is not familiar with the product. what questions will she ask?how do I get started with AutoRip? is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?
press release
explain your idea to peers at work who are familiar with your business. what questions do they have?
internal stakeholder faq
do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?
visuals
low fidelity mocks
data flow diagrams
Invision, Pixate and other tools
visuals
why write a narrative?
writing enforces clarity of thought
seek and give candid feedback
respectfully challengespeak up if it is not benefiting the customer
2. role of the product manager
The job of a product manager is to talk,but she gets paid to listen.
listening posts
1.customer feedback
2.usage metrics
3.usability research
4.competitive benchmarking
5.macro trends
(military) a post or position, established for the purpose of listening to detect the
enemy's movements.
any source of data to inform a product decision
know when to use which tool
learn build
“Start with the customers and work backwards.” -Jeff Bezos
Join the Amazon product team in San Francisco amazon.jobs
