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Building Community in Blogger Outreach

BlogWorld – Social Media Business SummitJune 2012

Jenn Pedde@JPedde@TheCmgrjpedde@thecommunitymanager.com

What is Blogger Outreach? What is Community Management? What are traditional functions of both

areas? Possibilities when doing both together

well Popular & Unpopular Methods Tools for Blogger Outreach

Things to Cover…

Blog: A website containing a writer’s own

experiences, observations, opinions, etc., and often having images and links to other websites

Outreach: The act of extending services, benefits,

etc., to a wider section of the population, as in community work i.e. “an education outreach program”

What is Blogger Outreach?

PR Brand Awareness

Traditional Blogger Outreach Goals

Internally Owned Properties for Customers

Websites, Blogs, Forums, Platforms, Newsletters

Externally Unowned Properties for Customers

Social Communities on Twitter, Facebook, Linked In, etc.

What is Community Management?

Traditionally it’s Customer/User Focused:

Internal Employee Communication

Business 2 Business Relationship Building

Building Community in External Blogger Outreach

Other sides of Community Management

SEO / Linkbuilding Increased Sales Engaged Customers/Users Product Testing Being the dominant voice in

your industry Being the most trusted voice

in your industry

Blogger Outreach Possibilities

Traffic Influence Targeted Audience Potential Social Media Assets Authoritative Website Friends An Opinion About You

What Does the Blogger Have?

Content Knowledge Resources Tools A Product or

Service

What Do You Have?

Infographics Giveaways Product

Testing/Reviews/Sneak Peeks

Guest Blogging Badges Ambassador

Programs

Popular Blogger Outreach Methods

Sending announcements / press releases Pitching your service/product/company Write about me! Write about me! Lying Cold calling…in blog format.

Unpopular Blogger Outreach Methods

So how do you become this guy?

1) Know Your Blogs

Goals Projects Themes Lists Research

2) Have a Game Plan

3) Individualize Your Pitch

Follow the Blogger’s Guidelines as stated by their website.

4) Play by Blogger Rules

Blogger outreach is like getting married.

5) Don’t “Hit It & Quit It”

Keep coming back for more Set reminders to follow up with

lists one month, 3 months, 6 months later

6) Build on the Relationship

Dear Organization,    My name is not Joseph Smith. This man has apparently confused his

own email address with mine. In fact this email in general is very hurtful to me. I suffer from and lost a foot to diabetes. I therefore cannot participate in your "race" as I am hobbled. Perhaps I would be willing to participate if I could borrow Wilford Brimley's horse from his commercials. Is that something you could arrange? Please look into this. If I am able to ride a horse for the cure I may reconsider being involved. If you are unable to meet these conditions I would ask that you respectfully stop sending me emails that are meant for an inept computer user. Thank you kindly,   JARED Smith

Jared, I apologize for this mix up. I deleted the email address from Joseph Smith’s account, so the messages being sent to you in error should stop. Please let me know if you receive any more. 

Thank You, Outreach & Administrative Coordinator Any word on my request for the horse?

No horses allowed on the race course…not this year.  I’ll make a request to our Race director, though. :)"-Thank you, Outreach & Administrative Coordinator"

Case of the Wrong Name

“Let’s just clarify here. This email is addressed to a website. I got this email on a Thursday. The post she said she enjoyed was the one where I had to dig up my recently deceased dog. It’s pretty clear that Misty had never read my blog before.”

http://thebloggess.com/2010/11/its-possible-that-misty-is-just-fucking-with-me-but-i-really-doubt-it/

Never Lie.

Buzzstream SEOmoz

BlogDash GroupHigh Followerwonk.com Klout Cision (mostly PR)

Blogger Outreach Tools

Link Prospect Research Relationship Management Outreach Project & Task Management List Building Team Communication

Buzzstream

Buzzstream:

Weekly Crawls & Rank Tracking Page Authority, Domain Authority and

link data without leaving a single page (Toolbar)

Webinars, Community, new SEO info

SEOmoz

SEOmoz

Jenn Pedde www.TheCommunityManager.com www.2tor.com @JPedde @TheCmgr jpedde@TheCommunityManager.com

Thank You