Blogger Outreach: Friends, Foes & the need for Microtargeting
Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)
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Transcript of Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)
![Page 1: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/1.jpg)
Bloggers Go Native
@Gottloeb
![Page 2: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/2.jpg)
@Gottloeb
Eric Gottloeb
![Page 3: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/3.jpg)
Let’s discuss a few familiar stories…
@Gottloeb
![Page 4: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/4.jpg)
A Bloggers Tale
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![Page 5: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/5.jpg)
Let’s shift gears
@Gottloeb
The Consumer’s Story
![Page 6: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/6.jpg)
Pop up ads
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![Page 7: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/7.jpg)
Page Take-Over Ad
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![Page 8: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/8.jpg)
Right Rail Ads
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![Page 9: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/9.jpg)
White Space Take-over
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![Page 10: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/10.jpg)
The Consumer Story
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![Page 11: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/11.jpg)
Now it’s your turn
@Gottloeb
![Page 12: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/12.jpg)
The Marketers Story
@Gottloeb
![Page 13: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/13.jpg)
Get to the point…
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![Page 14: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/14.jpg)
Blogger Consumer
Marketer
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The Middle Ground
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@Gottloeb
![Page 16: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/16.jpg)
How does this really work?
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![Page 17: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/17.jpg)
@Gottloeb
Walgreens - Balance Rewards
![Page 18: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/18.jpg)
The Blogger Program
• 120 Bloggers• 120 Blogs• Over 8,000 pieces of content from blog
syndication on Facebook, Twitter, Google +, Pinterest, and more
@Gottloeb
![Page 19: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/19.jpg)
@Gottloeb
What They Blogged About
• Three ways to register• Four ways to carry your card• Hundreds of ways to save• Thousands of items to buy with points
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Blog
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![Page 21: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/21.jpg)
How did we measure this?
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![Page 22: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/22.jpg)
Share of Voice
Comp3%
Comp 20%
Balance Rewards
77%
@Gottloeb
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Search Engine Optimization
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36 Million Impressions
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Additional Value – Feedback Loop
• Where can I see how many points I have?• How do I collect points faster?• Do I have to carry my card with me
everywhere?
@Gottloeb
![Page 26: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/26.jpg)
How does this connect?
@Gottloeb
![Page 27: Paid Blogger Outreach - Eric Gottloeb (Social Fresh WEST 2013)](https://reader035.fdocuments.us/reader035/viewer/2022070314/554cde19b4c905cc488b5074/html5/thumbnails/27.jpg)
Thank You
@Gottloeb