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Building Capacity to Advocate for Change

May 24, 2007

GLA Capacity Building

PLEASE ALSO JOIN US ON THE PHONE CALL:(Toll-free): +1 (866) 802-7363   Participant Code: 6145590598#

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Presenters

Rebecca Gurney, GLA Advocacy Coordinator

Frank Martinelli, GLA Capacity Building Consultant

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Session PurposeTo provide strategies for initiating and sustaining capacity building efforts in your association to support effective advocacy.

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Session AgendaIntroductions and Your One Challenge

GLA CB Framework/Where Advocacy Fits In

What Has To Be In Place In Order To Do Effective Advocacy?

GLA Advocacy Resources

Capacity Building Inventory

Your Back Home Plan

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Introductions

Your name, role and association

One challenge for your association’s advocacy efforts

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GLA Capacity Building Framework

Governance & Leadership

Mission, Vision &Strategy

Service Delivery& Impact

ResourceDevelopment

StrategicRelationships

InternalManagement &

Operations

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GLA CB Framework/Where Advocacy Fits

In

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Capacity for Advocacy

Building Capacity for Effective Advocacy is more than Acquiring Advocacy Skills

Review CB Assessment Tool: Key CB Categories

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What Has To Be In Place In Order To Do Effective

Advocacy?

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Key Elements

YWs with active advocacy initiatives have these things in common:

1. Board-level commitment

2. An established issue agenda

3. Someone designated to move the work along

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Key Elements

Advocacy linked to strategic plan vs. add on

Board recruitment linked to mission-driven advocacy and public policy work

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Review CB Assessment Tool: Key CB Categories

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Key CB CategoriesMission, Vision and Strategy

#1. Mission #2. Vision Clarity #3. Vision Boldness #8. Collaborative Planning

Governance and Leadership 3. Board Participation in Fundraising #4. Board Influence and Reach in Community #5. Board Recruitment and Development

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Key CB CategoriesService Delivery and Impact

#1. Program/ Service Relevance & Integration #3. Customer-focused Program/Service

Development #2. Monitoring of External Environment #6. Advocacy

Resource Development #2. Fund Development Planning #3. Funding Diversification #4. Donor Development

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Key CB CategoriesStrategic Relationships

#1. Presence, Involvement and Influence in Local Community

#2. Development & Nurturing of Partnerships & Alliances

#3. Communications Strategy#5. YWCA USA Brand Integration#6. Public Relations & Marketing

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Key CB CategoriesInternal Management and Operations

#6. Volunteers (Non-board)#9. Internal Coordination#16. Computers, Email and Internet

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NCNA Building Capacity for Public Policy Tool KitSelf Assessment Tool, p. 5

“Organizational Commitment” (p. 7) is the ground floor.

Building Capacity for Public Policy

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GLA Advocacy Resources

www.ywca.org/gla/advocacycenter

Monthly Advocacy E-Source

1-on-1 training and technical assistance

Advocacy Workshop Series

Connection to YWCA USA Advocacy

Empowerment funds

CB Inventory: Selected Resources

Others

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Back Home Plan

What’s the one thing you will do next to advance your YWCA’s Advocacy efforts?

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Summary and Closing

Advocacy Capacity is the infrastructure you build around social change work– the policies, resources, relationships and organizational practices that facilitate advancing your agenda.

Please complete evaluation

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GLA Contacts

Rebecca Gurney, 614-559-0598.

glaadvocacy@rrohio.com

Frank Martinelli, 414-961-2536. frankwill@aol.com