Building better Promotions on Facebook Pages

Daniel PatricioPinpoint Social

Daniel Patricio

MarketerTechnologist

Product Manager at Pinpoint Social

Today

• Why contests matter• Facebook promotion guidelines in plain

English• Examples of simple & effective promotions• Tips for success• Picking the right apps

800 million friends50% log on to Facebook each dayAverage network of 130 friends

30 billion pieces of content is shared

800 million friendsHow do we reach them?

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Today’s Consumer Today’s Marketer

• Fans / Likes• Emails• Influence• Buzz• SALES

Why Contests Matter

Why contests matter

• The wall is not a landing tab

• Does your wall captivate?

Why contests matter

• You have to fight to get user’s attention

• Contests are part of a healthy and balanced marketing campaign– Likes– Emails– Follow through

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Today’s Consumer Understanding what they want

• Make me look cool• Give me a position of power• Give me a conversation

starter

The Rules

The Rules

Best Case Scenario Worst Case Scenario

The Rules

1. DO - Live on a Page, not a Group or Profile

2. DON’T - Use the Wall, Facebook Photos or Commenting to run contests

3. DON’T - Use inbox messages to contact winners

4. DO - Use an application to conduct a contest

Campaign Examples

Things to consider

• Give away something big• Give away an experience• Give away something exclusive

Tips for success

Tips for Success

• Follow Facebook rules• Give away something of value• Make it easy for consumers• Don’t make silly words come out of my mouth• Don’t underestimate the need for marketing

Applications that you can use

How you can learn more

• Daniel@pinpointsocial.com• Sign up for free at http://pinpointsocial.com/• @danielpatricio