Build-Measure-Learn : A cycle to succeed a mobile app start up.

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Transcript of Build-Measure-Learn : A cycle to succeed a mobile app start up.

Kobkrit Viriyayudhakorn, Ph.D.Co-founder/CTO, Rushbike

Build-Measure-LearnA Cycle to Succeed Mobile App Start Up

Rushbike

200 Million THB in 2014

2,800 Million THB in 2018US Market Size

In April 2015,

~ 30 Deliveries per day(~1M THB in Annual Revenue)

In Jan 2015,

~ 6 Deliveries per day(~200K THB in Annual Revenue)

1.We have great Idea!2.Design App on paper3.Start writing the code4.Finish development5.Talk/Sell product to customers6.Hopefully we got a lot of customers

My Great Startup Plan

1.We have great Idea!2.Design App on paper3.Start writing the code4.Finish development5.Talk/Sell product to customers6.Hopefully we got a lot of customers

My Great Startup Plan

1.We have great Idea!2.Writing down business plan.3.Design App on paper4.Start writing the code5.Finish development6.Executing the business plan7.Talk/Sell product to customers8.Hopefully we got a lot of customers

My Great Startup Plan

1.We have great Idea!2.Writing down business plan.3.Design App on paper4.Start writing the code5.Finish development6.Executing the business plan7.Talk/Sell product to customers8.Hopefully we got a lot of customers

My Great Startup Plan

1. We have great Idea!2. Make/Revise Business Model Canvas (Short Biz Plan)3. Talk with customers4. Learn feedback of customers.5. Repeat 2. Until Business Model Canvas is right.

1. Implement/Improving a MVP prototype.2. Show/Selling it to the customers.3. Learn feedbacks from customers4. Repeat 6. Until Product is right.

My Great Startup Plan

Build Measure Learn

1. We have great Idea!2. Make/Revise Business Model Canvas (Short Biz Plan)3. Talk with customers4. Learn feedback of customers.5. Repeat 2. Until Business Plan is right.

6. Implement/Improving a MVP prototype.7. Show/Selling it to the customers.8. Learn feedbacks from customers9. Repeat 6. Until Product is right.

My Great Startup Plan

Build

Measure

Learn

Build

Measure

Learn

1. We have great Idea!2. Make/Revise Business Model Canvas (Short Biz Plan)3. Talk with customers4. Learn feedback of customers.5. Repeat 2. Until Business Plan is right.

6. Implement/Improving a MVP prototype.7. Show/Selling it to the customers.8. Learn feedbacks from customers9. Repeat 6. Until Product is right.

My Great Startup Plan

Build

Measure

Learn

Build

Measure

Learn

Moreover Execution & Product• Money

– Fund raising• Venture Capital• Angle Investor

– Accounting• Tax

– Finance• Projections

• Marketing– Ads & Media Exposures.– Brand Positioning– Growth Hacking

• Operations– Problem solving

• Management• Legal

– User Agreement

• Sales– Competitor Analysis– Customer Relationships

• HR– Recruiting & Hiring– Company’s Cultures

On-demand Deliveryhttp://rushbike.com

20% Discount Promo-Code

SHIN20PUntil June 22, 2015

Q/Akobkrit@rushbike.com