Build-Measure-Learn : A cycle to succeed a mobile app start up.

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Kobkrit Viriyayudhakorn, Ph.D. Co-founder/CTO, Rushbike Build-Measure-Learn A Cycle to Succeed Mobile App Start Up

Transcript of Build-Measure-Learn : A cycle to succeed a mobile app start up.

Page 1: Build-Measure-Learn : A cycle to succeed a mobile app start up.

Kobkrit Viriyayudhakorn, Ph.D.Co-founder/CTO, Rushbike

Build-Measure-LearnA Cycle to Succeed Mobile App Start Up

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Rushbike

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200 Million THB in 2014

2,800 Million THB in 2018US Market Size

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In April 2015,

~ 30 Deliveries per day(~1M THB in Annual Revenue)

In Jan 2015,

~ 6 Deliveries per day(~200K THB in Annual Revenue)

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1.We have great Idea!2.Design App on paper3.Start writing the code4.Finish development5.Talk/Sell product to customers6.Hopefully we got a lot of customers

My Great Startup Plan

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1.We have great Idea!2.Design App on paper3.Start writing the code4.Finish development5.Talk/Sell product to customers6.Hopefully we got a lot of customers

My Great Startup Plan

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1.We have great Idea!2.Writing down business plan.3.Design App on paper4.Start writing the code5.Finish development6.Executing the business plan7.Talk/Sell product to customers8.Hopefully we got a lot of customers

My Great Startup Plan

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1.We have great Idea!2.Writing down business plan.3.Design App on paper4.Start writing the code5.Finish development6.Executing the business plan7.Talk/Sell product to customers8.Hopefully we got a lot of customers

My Great Startup Plan

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1. We have great Idea!2. Make/Revise Business Model Canvas (Short Biz Plan)3. Talk with customers4. Learn feedback of customers.5. Repeat 2. Until Business Model Canvas is right.

1. Implement/Improving a MVP prototype.2. Show/Selling it to the customers.3. Learn feedbacks from customers4. Repeat 6. Until Product is right.

My Great Startup Plan

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Build Measure Learn

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1. We have great Idea!2. Make/Revise Business Model Canvas (Short Biz Plan)3. Talk with customers4. Learn feedback of customers.5. Repeat 2. Until Business Plan is right.

6. Implement/Improving a MVP prototype.7. Show/Selling it to the customers.8. Learn feedbacks from customers9. Repeat 6. Until Product is right.

My Great Startup Plan

Build

Measure

Learn

Build

Measure

Learn

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1. We have great Idea!2. Make/Revise Business Model Canvas (Short Biz Plan)3. Talk with customers4. Learn feedback of customers.5. Repeat 2. Until Business Plan is right.

6. Implement/Improving a MVP prototype.7. Show/Selling it to the customers.8. Learn feedbacks from customers9. Repeat 6. Until Product is right.

My Great Startup Plan

Build

Measure

Learn

Build

Measure

Learn

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Moreover Execution & Product• Money

– Fund raising• Venture Capital• Angle Investor

– Accounting• Tax

– Finance• Projections

• Marketing– Ads & Media Exposures.– Brand Positioning– Growth Hacking

• Operations– Problem solving

• Management• Legal

– User Agreement

• Sales– Competitor Analysis– Customer Relationships

• HR– Recruiting & Hiring– Company’s Cultures

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On-demand Deliveryhttp://rushbike.com

20% Discount Promo-Code

SHIN20PUntil June 22, 2015