Trevor HaldenbyMDes Candidate

MRP Defence, April 18th 2013

Bringing the Future

to Life

Public Domain: Department of Defense Gravitational Experiment, August 1967

Tweet from Canadian astronaut Chris Hadfield, 2013

by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

Public Domain: NHGRI: www.genome.gov/sequencingcosts

Public Domain: Department of Defense Trinity nuclear test, July 1945

J. Craig Venter Institute, 2010

Rafael Popper, How are foresight methods selected? (2008)

Photo by pauliki (CC BY-NC-ND 3.0)

http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/

Transmedia STORYTELLING

Spreadability vs. Drillability

Continuity vs. Multiplicity

Immersion vs. Extractability

Worldbuilding

Seriality

Subjectivity

Performance

7 Core Concepts of Transmediafrom Henry Jenkins

http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

by Robert Pratten (CC BY-NC-ND 3.0)

Build a world, not a linear narrative.

Spread the story across a media ecosystem.

Engage fans and participants as creators and curators.

THE PILLARS OF TRANSMEDIA:

Frankenstein,Universal Pictures, 1931

$20,970

The Story of

www.byologyc.com

Taking care of you... from the inside out.

And now...

The “firmware update” for your immune system.

CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.

LIFECHOICE

CHANCECHANCE

SHOULD BE ABOUT

twitter.com/byologyc

ByoLogyc StaffZED.TO ParticipantsEXE Anarchists

Join the ranks of ByoLogyc, and playa part in humanity’s better tomorrow.

Online Live

ByoLogyc: Where You Become NewJuly 4-15 2012

ByoLogyc: Patient ZeroSeptember 29 2012

ByoLogyc: RETREATNovember 2-3, 2012

Live IMMERSIVE Performances

ByoLogyc: 20 Years ForwardMarch 20 2012

The 2025 Design Innovation AwardsFebruary 26, 2013

ADVENTURE Ticket (Evacuee)

POWER Ticket (SCD Agent)

ACTION Ticket (EXE Anarchist)

PRIVILEGE Ticket (Board Member)

Build a world, not a linear narrative.

Spread the scenario across media.

Engage fans and participants as creators, curators, and futurists.

THE PILLARS OFTRANSMEDIA SCENARIOS:

Thank you!

Greg van alstyne,Siobhan o’flynn,Lenore richards,

My SFI colleagues...

?Questions?