Post on 08-Sep-2014
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TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER
THE MISSION BUSINESS@TREVVER TREVOR@THEMISSION.biZ
#WFS2014 Presentation
ByoLogyc CEO Chet Getram at #WFS2012
TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER
@TREVVER TREVOR@THEMISSION.biZ
#WFS2014 Presentation
I design experiences that
bring futures to life for audiences who want to
explore, interact, and
play a part.
INSTITUTIONALSTARTUP
STRATEGIC FORESIGHT
DIGITAL STORYTELLING
Major Research Project:Bringing the Future to Life: Pervasive Transmedia Scenarios
Winner: 2013 President’s Award for Outstanding Achievement in Graduate Research (ISBN 9780992146405)
Additional Research Publications:
The Future of Human Creativity in Design — with Kelvin Kwong, Martin Ryan, Tom Wujec Where in the Future: Locative Software in 2018 — with Emma Westecott, Gabe Sawhney
Visualizing Emergence — with Greg Van Alstyne, funded by GRAND-NCE
MDes Strategic Foresight + Innovation
http://research.ocadu.ca/gameplay/project/where-in-the-future
http://whereinthefuture.tumblr.com
THE
http://goo.gl/98N3LL
Gamifying the Drivers of Changewith ARUP Foresight + Innovation
Elenna Mosoff Theatre Director
Trevor Haldenby Futurist
David Fono Game Designer
Byron Laviolette Play Theorist
Our Areas of ExpertiseGame Design
& Game TheoryStrategic Foresight
Experience Design
Theatre Production
Transmedia Storytelling Worldbuilding
Emerging Technologies
Ethnographic Research
Lateral Thinking
Event Execution and Management
Talent Management
Team Facilitation
CC Nathan Shedroff
How can we use storytelling,
multiplayer making,
and experience design to do a better job of
engaging the futures?
Rafael Popper, How are foresight methods selected? (2008)
Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...!
Written Scenarios!What might happen in the future?
Public Domain: Department of Defense Trinity nuclear test, July 1945
Public Domain: Department of Defense Gravitational Experiment, August 1967
NASA Ames Research Center
Photo by pauliki (CC BY-NC-ND 3.0)
Pervasive / Augmented / Alternate Reality Games
http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/
Transmedia STORYTELLING
Spreadability vs. DrillabilityContinuity vs. Multiplicity
Immersion vs. Extractability
WorldbuildingSeriality
SubjectivityPerformance
7 Core Concepts of Transmedia from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Build a STORY WORLD, not a single narrative.
Spread the STORY across MEDIA ECOLOGIES.
Engage AUDIENCES and PARTICIPANTS as CREATORS and CURATORS, not Consumers.
The 3 Design Rules of Transmedia Storytelling
Build a FUTURE WORLD, not a single scenario.
Spread the SCENARIO across MEDIA ECOLOGIES.
Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients.
The 3 Design Rules of Transmedia Scenarios
The global leader in human-centred lifestyle biotechnology.
@ByoLogyc www.ByoLogyc.com
By Nathan Shedroff, CCA MBA Program. Licensed under Creative Commons
CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.
LIFECHOICE
CHANCECHANCE
SHOULD BE ABOUT
ByoLogyc CEO
A dystopian story about the future of
synthetic biology told across four “tentpole”
live performances, each representing an archetypal image of
the future.
BRXWe've set up this clinic to offer you a free ByoRenew 2.0 pill.
ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you
from the inside out. In order to beat BRX, we need consumers like
you to be smart and responsible about protecting yourself. Coming
here tonight to take ByoRenew 2.0 was the right choice.
We've also created the SCD
(Sanitation & Containment Division),
a special operations arm of ByoLogyc
dedicated to isolating BRX in the
Toronto community and ending its
exponential spread.
AT THIS POINT, WE DO NOT BELIEVE THAT BRX IS HIGHLY CONTAGIOUS OR FATAL.
AND IT IS SPREADING
BRX is a virus created by the online terrorist organization
known as EXE. They created BRX by sabotaging ByoRenew, a
revolutionary drug created by ByoLogyc that has the potential to
change the world. But while ByoRenew heals and protects, BRX
mutates and destroys. By now, as many as twenty thousand people
worldwide are infected with BRX. Many of these victims are in
Toronto, the centre of the outbreak and home to ByoLogyc's
global operations. Symptoms of BRX are wide-ranging and
unpredictable. Chances are that you already know someone
who is an unwitting victim.
BRX?
BYOLOGYC ISHERE TO HELP
WHAT IS
BRX is difficult to diagnose, as symptoms vary substantially
between patients. This is a result of ByoRenew's unique
XNA-based architecture that enables it to adapt to fit the
needs of individual users. Are you experiencing nasal
congestion? That could be BRX. Are you experiencing a
seizure? That could be BRX too.
Evidence suggests that BRX most commonly targets the
brain, producing symptoms that manifest throughout the
nervous, endocrine, and endocannabinoid systems. But don't
worry too much, the dangers aren't as extreme as they might
seem. You may only experience personality distortion, blurry
vision, a craving for high-calorie food items, and fatigue.
BRX: SIGNS AND SYMPTOMS
ADVENTURE (Evacuee)
POWER (Paramilitary Member) ACTION (Resistance Member)
4 Different Tickets 4 paths through the story...
PRIVILEGE (Board Member)
Join the ranks of ByoLogyc, and play a part in humanity’s better tomorrow.
$21,000
THEATRE Performance
Social storytelling Environment design
GAMES Interaction Design Reward Structure
Guided Exploration
COMMUNITY Reward existing fans with
a remarkable trip down the rabbit hole.
TAKEAWAY Build shareable,
personalized artifacts that extend the experience.
Download my Major Research Project: Bringing the Future to Life
http://goo.gl/ChRDZU
ByoLogyc
ExperientialScenarios
Design Fiction
TransmediaDesign
Science Fiction
Alternate Reality Gaming
Future Jamming
StorytellingForesight
Tangible Futures
Interactive Theatre
An Ontology of ByoLogyc
ByoLogyc StaffSTORY ParticipantsEXE Anarchists
at
Explore the ByoLogyc: Shadowfall Interactive Infographic: www.byologyc.com/shadowfall
“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it. !It’s one thing to read a science fiction short story about the future or a comic book based on science fact that explores the human implications of science, but it’s very much another sensation when someone hands you a science fiction prototype and asks you to put it in your mouth. !That’s what imagining the future can do. It’s the role that science fiction prototyping can play in the design of the future, the design of all of our tomorrows.”
Brian David Johnson, Intel’s Futurist reviewing Shadowfall for Computer Magazine
The Future of Open Sciencea vision video for Synbiota, the
open-source synthetic biology platform
http://learndoshare.netLance Weiler’s participatory design workshops.
(Formerly DIY Days)
INSTITUTE at USC
Transmediaworld building as
essential 21st century design skill.
WHAT’S NEXT?Experiential Futures Consulting with TMB
Research into Visualizing Emergence at OCADU
Transmedia Rewilding of Canada’s Arctic
Rebooting Frankenstein for 200th Anniversary
TMB Design Fiction Prototypes and
Transmedia Stories
TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER
THE MISSION BUSINESS@TREVVER TREVOR@THEMISSION.biZ
#WFS2014 Presentation