Post on 17-Jul-2015
The Future of SearchDavid Naylor
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Desktop vs Mobile Rankings
Findings: 275 keywords215 (78%) match position37 (13.4%) better Mobile23 (8.6%) better Desktop
What is App Indexing?App Indexing allows you to connect pages from your website with specific content within your smartphone app. This enables smartphone users who have your app installed to open it directly from relevant mobile search results on Google.
For example, imagine you run a recipe website and have an app that can also show your recipe. Thanks to the app indexing feature, when a Google searcher on a mobile device is shown one of your recipes as a search result, they will now be able to open that result directly in your app if they have it installed.
https://developers.google.com/app-indexing/webmasters/
1. Check Social Media
3. Searched for Information2. Check or Send Email
4. Check Maps5. Make a Purchase, No App
6. Make a Purchase, With App7. Request Information / Enquire8. Played a Game9. Make an Outgoing Call10. Send a Text
The Future for Mobile Search
Not just about Responsive
Other Triggers –Checkout methods?
Login Areas?Contact methods?