@lauracrimmons #BrightonSEO

Breaking SEO out of Silos with PR & Marketing

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO#BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

Show the value you can add to them

@lauracrimmons #BrightonSEO

Source: GWI UK Market Report Q1 2014

@lauracrimmons #BrightonSEO

Source: Ofcom Communications Market Report 2014

@lauracrimmons #BrightonSEO

Source: Adobe Digital Distress 2013

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

Source: GWI Media Consumption – Q3 2014

@lauracrimmons #BrightonSEO

Source: GWI UK Market Report Q1 2014

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

Make them feel included

@lauracrimmons #BrightonSEO

Questions to ask…• What activity have they got coming up that you could

support?

• What are their KPIs and how can your activity help meet them?

@lauracrimmons #BrightonSEO

Questions to ask…• What are their key brand messages?

• Would they like to be involved in the planning for your next campaign?

@lauracrimmons #BrightonSEO

Potential Assets

Advertising campaigns

Internal PR campaigns

Client Data

Events & Exhibitions

@lauracrimmons #BrightonSEO

Prove the success

@lauracrimmons #BrightonSEO

How..?• Take them through some recent case studies

• Show them the great relationships you’ve got

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

Do it anyway

@lauracrimmons #BrightonSEO

In Summary…• Show how you can help

• Include them

• Show the proof

And if that still doesn’t work...

Prove them wrong

@lauracrimmons #BrightonSEO

How do I know it works?

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

Premier League Quiz

46.5K plays

4:25 Avg time on site

60 links

Coverage in the Sun, Metro, Liverpool Echo

2K social shares

@lauracrimmons #BrightonSEO

Debt Map30,428 views

1:54 Avg time on site

45 links

Coverage on the BBC, Guardian, Independent etc

@lauracrimmons #BrightonSEO

Visibility

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

@lauracrimmons #BrightonSEO

Thanks!

Laura Crimmons

Social & PR Manager

@lauracrimmons

laura.crimmons@branded3.com