Estudio34 Presents Richard Falconer, LBi en Brighton SEO 2013
Botify's presentation at Brighton SEO (Sept. 2014)
25
Twitter.com/botify How well does Google know your website? www.botify.com
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A disrupting way of managing organic search: check which areas of your website Google knows about, and which are active (generate organic visits). Make more precise, more informed decisions.
Transcript of Botify's presentation at Brighton SEO (Sept. 2014)
Twitter.com/botify
How well does Google know your website?
www.botify.com
Twitter.com/botify Facebook.com/botify
AnnabelleProduct Evangelist
@nabotify
Adrien CEO
@adrien_men
Twitter.com/botify
A small team from Paris
Twitter.com/botify
With hundreds of clients throughout the world
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All types of industries
Twitter.com/botify
We created a disrupting way of managing organic search
Twitter.com/botify
Some websites can double their organic traffic using our methodology
Twitter.com/botify
Fact: search engines actually don't understand your website.
Twitter.com/botify
Crawled pages ratio can vary a lot
Website A Website B Website C
Twitter.com/botify
Opportunity: your active pages ratio can grow
Website A Website B Website C
Twitter.com/botify
How can you do it?
Twitter.com/botify
1) Explore all pages in the website structure with a website crawler
● Follow the same rules as Googlebot
● Take all the time you need● Don't stop until you’ve reached
the deepest URL
Twitter.com/botify
● List all pages explored by Google over a 30-day period
● Find out which weren't crawled.
2) Extract Googlebot queries from web server logs
Twitter.com/botify
● List which of these pages received visits through Google search results
● Find out which didn't.
3) Extract organic visits from web server logs
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Full picture of your current organic performance
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Identify where your untapped traffic potential lays
Twitter.com/botify
Consider pages for what they are worth
Product category Product details Product reviews Store page
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Measure SEO efficiency by type of page
Pages crawled by Google Organic visits
Twitter.com/botify
Identify organic search active pagesFind out why others aren't active
User
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gsCate
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Edito
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Prod
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Sear
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Catego
ries
Edito
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Prod
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Sear
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resu
ltsUser
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gs
Twitter.com/botify
Imagine what you can do with information, delivered daily
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Monitor Googlebot's activity
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Control new pages discovered by Googlebot
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Distinguish between valuable and useless crawl
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This methodology should shed a new light on your website and complement your current approach.
We hope you won't look at SEO the same way.
Twitter.com/botify
More info?
Twitter.com/botifyFacebook.com/[email protected]
Icons from http://thenounproject.com/
