Breakout A4 - How to Promote your Brand using Social Media

April Chapman-Broussard

Overwhelmed?Overwhelmed?Overwhelmed?Overwhelmed?

Successful

campaigns have..

ConsistencyConsistencyConsistencyConsistency

AuthenticityAuthenticityAuthenticityAuthenticity

engagementengagementengagementengagement

valuevaluevaluevalue

Let’s Look At Some Let’s Look At Some

Statistics….Statistics….

• More than 250 million active users

• Fastest growing demographic is those • Fastest growing demographic is those

35 years old and older

• More than 8 million users become fans

of pages every day

People do business with People do business with

people they….people they….

KNOWKNOW

LIKELIKELIKELIKE

TRUSTTRUST

How Is FB Being Used?How Is FB Being Used?

�Fan Pages

�Groups

�Advertising

Latest LinkedIn Facts

•LinkedIn has over 45 million members in over 200

countries and territories around the world.

•A new member joins LinkedIn approximately

every second, and about half of our members

are outside the U.S.

•Executives from all Fortune 500 companies are

LinkedIn members.

Why Should We Use it?Why Should We Use it?

�Living Rolodex

�Question & Answers

�Marketing Events

�Finding Clients & Suppliers

�Groups

What are you doing? 140What are you doing? 140

Having a latte…

Six Tips for Customizing Your Small

Business Blog http://bit.ly.58s5b

�Free Marketing

�Drive people to website/blog/events

�Develop Relationships

Why Tweet?Why Tweet?

�Develop Relationships

�Share Content

� Industry Research

Action Items:Action Items:

� Create Facebook Fan Page

� Create LinkedIn Group� Create LinkedIn Group

� Research www.Search.Twitter.com

� Start Building Your Networks

Thank You….Thank You….

April ChapmanApril ChapmanApril ChapmanApril Chapman----BroussardBroussardBroussardBroussard

www.Speakin-Up.com

April@Speakin-Up.com

904.589.1234

April@NFiStudios.com

www.NFiStudios.com

407.282.3121

Breakout A4 - How to Promote your Brand using Social Media

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Transcript of Breakout A4 - How to Promote your Brand using Social Media

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