Brands & Blogs

Jason Falls

The No B.S. Guide To Advertising & Public Relations for Bloggers

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You Blog?!

Image: Fonzales on Shutterstock.com !

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The Conflict

Image: SXCH.hu!

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The Marketing World

Soliciting money is advertising sales   • You sell ads to a company's:

• Media buyer

• Media Agency

• Marketing Manager

• Online media

• Advertorial

Public relations is earned media • PR pitches you stories

• You're interested or your not   • PR also serves as a resource

• Bloggers have no obligation to PR

• PR doesn’t buy ads (or they shouldn’t)

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The Horror Stories

Photo: Mike Flippo on Shutterstock!

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Photo: David M. Schrader on Shutterstock!

The Problems

Photo: David M. Schrader on Shutterstock!

Some Issues To Consider

� � � � �

Your audience trusts you less if you’re paid for it (bias)

RESPECT

Advertisers won’t want to work with you if you’re a dick

REALITY

You really aren’t all that, yo!

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The Reality Check

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The Reality Check

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The Reality Check

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The Reality Check

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The Reality Check

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The Reality Check

The Rules Are Changing

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Things To Ponder

• Ethics of pay for play

• Bloggers as journalists

• The effect on your audience

• There’s no right way, only a right

way for you

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Opportunities for Blogs

• Make PR be helpful

• Ask for the media buyer

• Make a compelling argument

... with facts!

• Partner with other blogs

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Opportunities for Brands

• Understand the power of the

niche

• Make all outreach relevant

• Know/respect bloggers have

differences

• Have a plan for advertising

asks

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Thank You!

Jason Falls@JasonFalls

502.509.4763

socialmediaexplorer.com

jason@socialmediaexplorer.com

STRAIGHT ANSWERS, REAL HELP

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