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BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Branding panel: How UC Berkeley is reaching further
Office of the Vice Chancellor for Research
Kassie Darling, Development AssociateKaja Sehrt, Senior Development DirectorOffice of the Vice Chancellor for Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Office of the Vice Chancellor for ResearchWhat we do:• Lead and coordinate new multi-disciplinary initiatives
• Oversee multi-disciplinary research institutes and centers, museums and field stations
• Ensure compliance/control risk– Office of Sponsored Projects, tech transfer, animal care, human
subjects, lab safety, research misconduct, visas
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Research Institutes and CentersFrom astronomy to zoology spanning natural and physical sciences, engineering, social sciences, international & area studies, humanitiesExamples include:• Large multi-campus institutes; such as CITRIS and QB3
• Collaborations with industry, such asEnergy Biosciences Institute (EBI)
• Space Sciences Laboratory (SSL)
Example of CITRIS activities: Bionics Lab research at the intersection of robotics, biological systems, and medicine
The new EBI building at the corner of Hearst and Oxford Streets
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Museums and Field Stations
• Field stations in California and the South Pacific
• Campus museums, includingHearst Museum for Anthropology and Museum for Vertebrae Zoology
• Botanical Garden
Digitizing and geo-referencing vast collections of specimens
UC Natural Reserve System
UC Berkeley’s Moorea Biocode Project will create the first comprehensive inventory of all non-microbial life in a complex tropical ecosystem.
Ancient Egyptian crocodile mummy from Hearst Museum of Anthropology undergoing CT scan.
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 1:Annual Overview of Campus Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 1:Annual Overview of Campus Research
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 2:Collateral for Specific Programs
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 2:Collateral for Specific Programs
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 2:Collateral for Specific Programs
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 3:Redesign of Website Landing Pages
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Example 4:Integration of Web and Print Collateral
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Some Ideas for Potential Further Development/Future Tools:
• Streamlining and expansion of gallery.berkeley.edu
• Flexible templates for e-mail outreach (perhaps integrated with campus license for Mail Chimp or other vendor)
• On demand printing of campus collateral (similar to storefront.berkeley.edu for fundraising materials)
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Branding Panel: Q&A