Post on 04-Jul-2015
description
design & Illustration
Hello :)
design & Illustration
What is a brand (and why is it important)?
How does the design process work?
How much does it cost?
design & Illustration
What is a brand?
design & Illustration
Creating a brand is like telling a story...
design & Illustration
Apple juice
Once upon a time their was a bottle of apple juice.
design & Illustration
Applicious
Once upon a time their was a bottle of delicious apple juice.
design & Illustration
Applicious• FRESHLY PRESSED •
Once upon a time their was a bottle of delicious, freshly pressed apple juice.
design & Illustration
Applicious• FRESHLY PRESSED FROM •
BRITISH APPLES
Once upon a time their was a bottle of delicious apple juice, freshly pressed from British Apples!
design & Illustration
Applicious• FRESHLY PRESSED FROM •
BRITISH APPLES
Once upon a time their was a bottle of delicious apple juice, freshly pressed from British Apples!...with a lovely red top.
H The End I
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Why is it important?
design & Illustration
Applicious• FRESHLY PRESSED FROM •
BRITISH APPLES
design & Illustration
How does the process work?
design & Illustration
Be yourself and avoid an identity crisis.
design & Illustration
design & Illustration
design & Illustration
design & Illustration
design & Illustration T 01452 415 900E time@fairshares.org.uk
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
T 01452 415 900E time@fairshares.org.uk
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
Lawrence HughesChief Executive
T 01452 415 900M 07817 739 331E lawrence@fairshares.org.uk
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
design & Illustration
design & Illustration
design & Illustrationdesign & Illustration
design & Illustration
design & Illustration
Show off your USPs
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Vanilla Icing
Enough for 18 delicious cupcakes
Chocolate Icing
Enough for 18 delicious cupcakes
Vanilla Icing
Enough for 18 delicious cupcakes
Chocolate Icing
Enough for 18 delicious cupcakes
Rasberry & RoseCake Mix
100%
Natural
Enough for 18 delicious cupcakesfun and easy to make
contains real fruit
You’ll need 3 eggs and 150g spreadable butter
InstructionsPreheat the oven to 170°C and line your cupcake tray with cake cases
1) Place the softened butter in a bowl and beat well with a wooden spoon or electric whisk.
2) Gradually add the cake mix to the butter, making sure it is thoroughly mixed in.
3) Break the 3 eggs into a jug or bowl and add bit by bit to the cake mix until you have a smooth batter.
4) Spoon the mixture into your cake cases.
5) Place in oven and leave for between 18 - 20 minutes. To check the cakes are ready, place a skewer in the middle of the sponge, it should come out clean.
6) Let cakes cool on a wire rack and when completely cool decorate with icing.
IngredientsSelf Raising Flour, Sugar, Natural Vanilla Flavour, Vanilla Seeds. Sprinkles: Rice flour, palm fat, thickening agent (tragacanth) colours: tumeric, beetroot extract, anthocyanins
info@houseoftherisingbun.com
www.houseoftherisingbun.com
Best before date:
made only from the purest ingredients
absolutely no additives or preservatives
design & Illustration
Net weight 392g Best Before: See base of packNet weight 392g Best Before: See base of pack Net weight 392g Best Before: See base of pack
design & Illustration
Best Before: See base of packNet weight 392gNet weight 392g Best Before: See base of pack
HO
USE
OF THE RISING B
UN
Net weight 392g Best Before: See base of pack
design & Illustration
design & Illustration
The solution is usually simple
but the process rarely is.
design & Illustration
design & Illustration
design & Illustration
design & Illustration
design & Illustration
design & Illustration
design & Illustration
• Be yourself... and avoid an identity crisis.
• Show off your USPs
• The solution is often simple... but the process rarely is.
design & Illustration
How much does it cost?
design & Illustration
www.majorplayers.co.uk2012 survey
design & Illustration
• Ask around - word of mouth is generally the most reliable source of good contacts.
• Always ask to see a portfolio of work.
• Meet people face-to-face - a good client /designer relationship is usually the key to good design.