Branding by Sally Coleman
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This talk was given during the workshop 'Start Your Own Business' organised by Bristol Business Mums. November 2013
Transcript of Branding by Sally Coleman
design & Illustration
Hello :)
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What is a brand (and why is it important)?
How does the design process work?
How much does it cost?
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What is a brand?
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Creating a brand is like telling a story...
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Apple juice
Once upon a time their was a bottle of apple juice.
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Applicious
Once upon a time their was a bottle of delicious apple juice.
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Applicious• FRESHLY PRESSED •
Once upon a time their was a bottle of delicious, freshly pressed apple juice.
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Applicious• FRESHLY PRESSED FROM •
BRITISH APPLES
Once upon a time their was a bottle of delicious apple juice, freshly pressed from British Apples!
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Applicious• FRESHLY PRESSED FROM •
BRITISH APPLES
Once upon a time their was a bottle of delicious apple juice, freshly pressed from British Apples!...with a lovely red top.
H The End I
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Why is it important?
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Applicious• FRESHLY PRESSED FROM •
BRITISH APPLES
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How does the process work?
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Be yourself and avoid an identity crisis.
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design & Illustration T 01452 415 900E [email protected]
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
T 01452 415 900E [email protected]
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
Lawrence HughesChief Executive
T 01452 415 900M 07817 739 331E [email protected]
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
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Show off your USPs
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Vanilla Icing
Enough for 18 delicious cupcakes
Chocolate Icing
Enough for 18 delicious cupcakes
Vanilla Icing
Enough for 18 delicious cupcakes
Chocolate Icing
Enough for 18 delicious cupcakes
Rasberry & RoseCake Mix
100%
Natural
Enough for 18 delicious cupcakesfun and easy to make
contains real fruit
You’ll need 3 eggs and 150g spreadable butter
InstructionsPreheat the oven to 170°C and line your cupcake tray with cake cases
1) Place the softened butter in a bowl and beat well with a wooden spoon or electric whisk.
2) Gradually add the cake mix to the butter, making sure it is thoroughly mixed in.
3) Break the 3 eggs into a jug or bowl and add bit by bit to the cake mix until you have a smooth batter.
4) Spoon the mixture into your cake cases.
5) Place in oven and leave for between 18 - 20 minutes. To check the cakes are ready, place a skewer in the middle of the sponge, it should come out clean.
6) Let cakes cool on a wire rack and when completely cool decorate with icing.
IngredientsSelf Raising Flour, Sugar, Natural Vanilla Flavour, Vanilla Seeds. Sprinkles: Rice flour, palm fat, thickening agent (tragacanth) colours: tumeric, beetroot extract, anthocyanins
www.houseoftherisingbun.com
Best before date:
made only from the purest ingredients
absolutely no additives or preservatives
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Net weight 392g Best Before: See base of packNet weight 392g Best Before: See base of pack Net weight 392g Best Before: See base of pack
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Best Before: See base of packNet weight 392gNet weight 392g Best Before: See base of pack
HO
USE
OF THE RISING B
UN
Net weight 392g Best Before: See base of pack
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The solution is usually simple
but the process rarely is.
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• Be yourself... and avoid an identity crisis.
• Show off your USPs
• The solution is often simple... but the process rarely is.
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How much does it cost?
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www.majorplayers.co.uk2012 survey
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• Ask around - word of mouth is generally the most reliable source of good contacts.
• Always ask to see a portfolio of work.
• Meet people face-to-face - a good client /designer relationship is usually the key to good design.
