Branding Basics

Post on 13-May-2015

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Transcript of Branding Basics

Dean Whitney

aero icon

- the air- to look like

Àir l côn. ( .

a b c d e f g h i j k l m n o p q r s t u v w x y z

90%of everything is crap!

Sturgeon’s Law

Theodore Sturgeon

Why is 90% of science fiction writing crap?

technology features experience

Market Maturity

people are looking for?

Products, Services, Talent...

What happens when they find

YOU?

What % of that audience...Connects

Does businessTells someoneRemembers

Thinks...

Business or Personal

experience

talent peoplevalues

strengths ideals

brand

AWESOME

80 Milliseconds"Within 80 milliseconds their visual cortex responds as they perceive the choice items, A little later, regions of the brain associated with memory and speech become active."Dr. Steven Rose, director of the brain and behavior research group and professor of biology at the Open University.

AWESOME

  

How do you do that?

What brands are successful at doing the same thing?

LogoColors

GraphicsImages

Consistent

LogoWebsite

FacebookTwitter

LinkedInGoogle+

ask

Theodore Sturgeon

How will you be in the 10%?

Dean Whitney 617-379-6769@deanwhit dwhitney@aericon.com

Aericon is a full service digital marketing agency headquartered in Boston, MA. We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs.

www.aericon.com

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