Creating an exciting social brand

Chris Buckley, Director, Headstream

This is Benjamin Buckley

Where do social ideas come from? Active Listening Appropriate social

behaviours Win-win relationships

Lots to coverLet’s crack on then

This is Benjamin Buckley

How I get it Content

Super connector

Augmented - with and without technologyNot wired-in, but still connected

Slick content moves easily through mediaStuff has to be worth doing

Do it his way, or you get left on the floor

What does a 2 year old teach us about

social brand strategy?

Where do social ideas come from?

Forget the blank piece of paper, we’ve got three blank screens to fill

Meters Metres

Inches

Miles

Three screen nation

Pixels

Don’t do a creative brief, do an engagement briefBe better creators of content

How can brands respond to the creative challenge

of social media?

‘i hate u ;-)’

‘We’ll be back in 9 months when we have budget’

‘WiifM’

How would you rate my conversation?

Active listening

B&Q

Abandoned

Appropriate social behaviours

Compelling True

AuthenticTransparent

Technology changes, but people stay the same

Win-win relationships

Hampshire Police

Hampshire Police

Understand infuencer networksCreate compelling brand outposts

Engage peopleManage conversations

Protect and enhance reputations

Evolving a socia brand strategy

Keep talkingtwitter.com/headstream