2013BRAND REVIEW

J BEVERLY HILLSTHE NEXT LEVEL

brand OBJECTIVES

2013

LAUNCHlaunch new product every eight weeks

promotionoffers high value and low investment

campaign J BEVERLY HILLS

2013

STREET life

Glamour

studio

colour technique

HOW

we use the images

PROMOTIONAL PACKAGING

image of platinum box

SALES/EDUCATION SUPPORT

front cover of december sales flyer

THE PRODUCT MANUALTHE PRODUCT MANUAL

SIGNAGE AND CONTRaVISION

SIGNAGE AND CONTRAVISION

model image

web/social

media

whats coming next

SELL MORE PRODUCT

The j Beverly Hills levelSystem was developed and presented as a component of ourEducation Programs with Educators tasked with the teaching of this system to stylists and salon owners.

Ultimately the Level System was developed to help salon owners increase awareness of J Beverly HillsRetail Product and the productbenefits, thus increasing retailrevenues.

Ultimately the Level System was developed to help salon owners increase awareness of J Beverly HillsRetail Product and the productbenefits, thus increasing retailrevenues.

Try Me Offer

Try Me

COMING THIS MARCH 2013

image of display

COLOUR 2013PROMOTIONS

To support the continued growth of ourColour Business a series of introduction offers will be made available that will form part of our Global Colour Drive.

Each offer will be varied in terms of value, investment and mix.

All offers will be aggressively priced, positioning them as ideal vehicle by which to gain entry into the salon.

OVERVIEW

J BEVERLY HILLS LAUNCHESbox colour

J BEVERLY HILLS LAUNCHES

the offer

For 2013 we will commence with two Box Colour Kits for the year.

Spring Look and a Fall LookStreets of Beverly Hills

The Deal

The price uS $75.00 each

timingMarch 2013

promotion

colour intro offer

STRATEGY•

The J Beverly Hills Colour Promotion will utilize the “Box Colour” box design and contain a selection of our top performing Colour Shades, Mixer and Peroxide.

The Promotion will have a low investment level,offer high levels of value and be supported with education materials.

colour intro offer

colour

tba

colour intro offer

J BEVERLY HILLS MINI COLOUR INTRO

tba

promotioncolour intro offer

colour consumer campaign

The Mechanics

The Theme.

The Call to Action

The Call to ActionThe Client would receive a Free J Beverly Hills 3fl oz Shampoo and Conditioner with any fullcolour service performed in the salon.

The Display System would be a temporary floor display thatencapsulates the atmosphereand mood that is Hollywood on Oscar Night.

The Display is three dimensional,full height with a compact retail friendly footprint.

The Display System

The Display System•

The Red Carpet Collection will be sold to salons asa Promotional Pre Pack containing a selection of Colour and chemicals needed to execute each look.

In addition the salon receives as allocation of 12 each of the Shampoo and Conditioner, Brochures and the Display System at NO CHARGE.

Total Salon Cost: $299.00

Timing will be April 2013

THE DEAL

2013 NEW PRODUCT INTRODUCTIONS

product introductions

2013

What is it: Coconut Oil Based Treatment.

Contains a blend of Exotic Oils.

Coco Nut Oil – Offers highest Level of Moisture Retention.

Argan Oil – Contains Antioxidants that protect hair.

Grape seed Oil: Light weight oil that strengthens and smoothes the hair.

Unique orifice reducer that controls the level of dosage.

Will be available in two sizes: 3.4floz and 0.4floz

Retail Price: $40.00.

•

november/december: platinum revive

THE HISTORY OF COLOUR from Beginning to Extreme

3400BC was the first recorded use of hair colour

Our first ThemeThe Red Carpet Collection

THE HISTORY OF COLOUR from Beginning to Extreme

The Egyptians used Henna and Walnut Seed to naturally dye their hair.

1907 the first synthetic hair colour was patented in France.

What is it: Coconut Oil Based Treatment.

Contains a blend of Exotic Oils.

Coco Nut Oil – Offers highest Level of Moisture Retention.

Argan Oil – Contains Antioxidants that protect hair.

Grape seed Oil: Light weight oil that strengthens and smoothes the hair.

Unique orifice reducer that controls the level of dosage.

Will be available in two sizes: 3.4floz and 0.4floz

Retail Price: $40.00.

•

1970’s Punk Rock hits the airwaves and streets of London.

Rockers used vegetable dyes used in food and even house paint to achieve vivid antifashion effects.

1990’s we see idea of bright mono chromatic colour as a means of shock with up and coming rock bandsand artists using extreme colour.

2000 Extreme Hair Colour becomes more socially accepted and moves from shock to stylish.

DSC SELL IN KITit will contain on of eachfashion colour bottles

wall chart

sell in flyer

presentation box

JANUARY/FEBRUARY FLAT IRON

JANUARY/FEBRUARY

JAN/FEB: MENs GLUE

what is it: strong hold, shine finish paste

contains rosemary and beeswax

pliable paste consistency for creating sculptured looks.

MAY/JUNEcolour conditioner

JULY/AUGUST

also contains Argen oil

Hold Factor 1

COLOUR FOAM

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J BEVERLY HILLS CONCEPT SALON

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