BRAND GUIDELINES3.11.2018

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A consistent use of these guidelines will not only visibly unify and distinguish

the Wayzata Yacht Club, but will also strengthen the equity of the long-term

brand. These standards are designed to recognize the WYC brand as a valuable,

strategic asset inspired by those who have shaped it. We welcome each brand

ambassador to take ownership of bringing the WYC experience to life.

WELCOME TO OUR BRAND GUIDELINES

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VISION

The Wayzata Yacht Club is a hub of dedicated, passionate sailboat racers nationally recognized

for its leadership and growth of a preeminent, innovative regional sailboat racing community.

MISSION

The Mission of The Wayzata Yacht Club is to:

1. Provide and promote an affordable variety of high quality, competitive sailboat racing.

2. Advance the sport of sailboat racing.

3. Support other racing programs.

4. Recruit new members.

5. Promote training and development.

6. Improve facilities.

7. Provide a relaxed social environment.

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PERSONALITY

Focused on racing. Dedicated to fun.

The WYC welcomes a dynamic community of sailors with a desire for the open

water. Characterized by a broad scope of cultures, geographies and identities,

we embrace adventure.

Every level of experience is welcome. Juniors, beginners and experienced sailors

are invited to partake in a fair and safe racing environment. We believe the best

way to learn is hands-on.

Our sailors and volunteers encourage camaraderie and teamwork in all

aspects of sailing. We offer an approachable opportunity to experience the

challenges and fun of yacht racing.

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VISUAL IDENTITY

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VISUAL IDENTITY

Below is the preferred logo configuration.

Please note: use the provided logo artwork.

Do not attempt to set type. The letter spacing has been hand kerned for optimal legibility.

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VISUAL IDENTITY

The identity has been adapted for all possible uses. The wordmark can be stacked for usage in narrow spaces, the

burgee centered when necessary.

Please note: When possible use the provided logo artwork files located on http://www.wyc.org/artwork

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WAYZATA YACHT CLUBWAYZATA YACHT CLUB

VISUAL IDENTITY- incorrect usage

• Do not set your own type

• Do not manipulate proportions

• Do not use the logo in non-approved colors

• Do not change the location of the icon

• Be mindful of legibility at small sizes

WAYZ ATA YACHT CLUB

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VISUAL IDENTITY LOGO USAGE

Whenever possible the logo should be used in full color with the tagline. When necessary, these alternate formats are approved only for specific uses:

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WHITE SPACE

Please allow sufficient white space around the WYC logo.

xx

x

x

x

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WYC

BURGEE ICON

FLAT WINDY

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LOGO FONT:

Please note: When possible use the provided logo artwork files located at http://www.wyc.org/artwork

NEXA BOLD

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZFont available for download at:https://www.fontsquirrel.com/fonts/nexa

POWERPOINT FONTS:

Helveticaabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

WEBSITE FONTS:

Lato Regularabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lato Italicabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lato Semi Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lato Blackabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Font available for download at:https://fonts.google.com/specimen/Lato

BRAND FONTS:

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Navy Blue: PMS 188-1 CMYK: 100 - 90 - 0 - 0RGB: 20 - 35 - 109 Hex Hex #213f99

Standard Red: PMS 86-1 CMYK: 0 - 100 - 90 - 0 RGB: 196 - 0 - 48Hex #ed1b2e

Blue: RGB: 18 - 48 - 115Hex #123072

Red: RGB: 197 - 52 - 49Hex #c53431

WEBSITE COLORS:

Dark Gray: RGB: 70 - 70 -72Hex #454648

LOGO COLORS:

Light Gray: RGB: 241 - 242 - 242Hex #f1f1f2

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APPLICATION

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PRESENTATION TEMPLATE

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WAYZATA YACHT CLUB

MERCHANDISE

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MERCHANDISE

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WYC

WYC

WINDOW STICKERS

C8

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PHOTOGRAPHY

Photos should capture the spirit and sportsmanship of Wazyata Yacht Club.

We achieve this by:

• Focus on people demonstrating comradery and teamwork

• Crop photos to include surrounding sky and water

• Consider dynamic viewpoints and camera angles to capture the excitement of racing

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POSTERS

SE M INAR:

RACING TACTICS

JOIN JOHN DOE APRIL 1, 2018 / 6:30 PMMAIN CLUBHOUSE FOR CLASS DESCRIPTION

JOHN DOE / J24 FLEET COMMANDER

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If you have questions regarding Wayzata Yacht Club branding, please contact:

Beth Frampton: beth.frampton@gmail.com

Bruce Eaton: bruce@e10inc.com

QUESTIONS?