BRAND EVOLUTION

AwarenessConsiderationLoyaltyAdvocacy

BRAND STATUS

Content

Content

Content

Content

Content

Content

BRAND EVOLUTION

Information

Education

Lifestyle

Solution

AdvertisingPromotionEvent…

INFORMATION

ArticlesAnnual newsExperience

EDUCATION

LIFESTYLE

PREntertainmentLifestyle topic

SOLUTION

ConferenceCSRAssociation

BRAND FRAMEWORK

Product approach User approach

BRAND STRATEGY

BRAND CONTENT POSITIONING

Content concentration Content zone

BRAND CONTENT

SOCIAL CONTENT

PersonThingFavoriteTrendIssue

- Person: Khanh Ly- Thing: iPhone 5- Favorite: The Voice- Trend/Style: Gangnam style- Issue: economic depression, job loss

Content in Sep 2012 in Vietnam:CURRENT CONTENT