Cogelor - Evolution of the brand strategy
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Transcript of Cogelor - Evolution of the brand strategy
Cogelor / Evolution of the Brand Strategy
An global approach
1989 – 2013 : Some valuable achievements. A global provider for Information System Managers, A reliable and trustful company, A team of experts.
2013 : Facing a challenging environment. Information systems, a business that evolves, Customers stay focused on prices.
Goal : give a more important place for the Human connections in this business
Strengthen the DNA of Cogelor : Expertise as an added value.
Project : Remind customers and prospects the value of the expertise, Sell products in accordance to this DNA
(certifications "Authorized Partner", etc..).
A unified communication for a specific message: We are constantly evolving, We gather and process the information for you, We work in a sustainable way, We are experts listening to you, Cogelor: the only step between your problem and the solution.
Action plan: the progressive deployment of a new graphic identity.
Evolution of the logo
Writing the graphic charter
Production plan of communication tools
Creation of communication tools
Deployment of the communication
Introduction of the message : « Opening day »
Evolution of the logo.
Symbolism of the former logo: Transporter, Wholesaler, Distribution, Ephemeral ...
Symbolism of the new logo: Expertise, Communication, Availability, Future, Evolution, ...
Logo, some proposals.
Logo : Symbolism of the final choice
Historic colors: grey and red. More pronounced colors reflecting stronger beliefs.
A more human writing font, giving a more open appearance to the brand.
A symbol that will remind the customer of the treatment of information done for you, a job well done, the path between your problem and the solution that we offer. The future.
Deployment: Press Release (http://bit.ly/communique_logo)
Deployment: Letter of Commitment
Deployment: Letterhead / Evolution
Deployment: Business Cards / Proposals
Deployment: Business Cards / Final Choice
Deployment: Ink Stamps / Labels / Stickers
Deployment: Outdoor Panels
Deployment: Posters
Deployment: Posters / Displayed
Deployment: Email signatures
Deployment: Social Networks / LinkedIn
Deployment: Social Networks / Twitter
Deployment: Website / Evolution
Current Website
Draft
Deployment: Website / Temporary Solution
Deployment: "Opening day" / Badges + T-Shirts
Deployment: Commercial presentation
Old one
New one
Information / Contact
All the elements created: bit.ly/Cogelor_Creation
Clément LecerfPortfolio: bit.ly/portfolio_Clement_LecerfEmail: [email protected]: +33 664 028 918
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