Post on 17-May-2020
1Sormat Brand Book
Brand BookVisual guidelines for designers
2Sormat Brand Book
TRADEMARK
A trademark is a valuable business asset
The main purpose of our trademarks is to
ensure that the users of our products can
recognise Sormat products among others
in the market.
Sormat’s trademarks are protected by
international, national and regional
registrations. Sormat will take legal action if
there is any infringement on the company’s
registered and non-registered trademarks
and elements linked to them.
Sormat Oy’s registered trademarks include
Sormat®, Trusted Fixings Since 1970®, PFG®,
S-UF®, S-UP® and Liebig® . Gripper™ is a
trademark of Sormat Oy.
FOR DESIGNERS
Sormat sells its products and services in more than 40 countries
That is why our goal is for our company’s
message to be distinctive, consistent and
recognisable in all market areas, regardless
of the designer.
Our visual guidelines are designed to be
a practical tool to assist all of our co-
operation partners in planning and realising
Sormat’s communication material.
Our intention is not to shackle creativity,
but we also cannot allow too much creative
licence. If the communication solution you
have designed deviates from the guidelines
in this Brand Book, please contact
mr.bolt@sormat.com.
Please include in your email a written
explanation as well as a draft, with as much
detail as possible, of your solution.
FINALLY
Read these guidelines carefully before getting started
Any party that wishes to use Sormat’s visual
brand elements, such as a logo, symbol or
other image, is required to read the guideli-
nes contained in this Brand Book.
Any visual elements presented in these
guidelines or otherwise connected to
Sormat’s trademarks cannot be used
in any way without the explicit written
consent of a representative of Sormat’s
communications or without permission
having been otherwise granted and which
can be proven.
As we retain the right to make changes to
these visual guidelines without warning,
we recommend that parties executing
design plans that concern Sormat’s
communications regularly visit www.
sormat.com to ensure that they are up to
date about possible changes.
Please send any questions you may have
concerning Sormat’s communications and
visual identity, as well as material requests
to mr.bolt@sormat.com.
BRAND
A brand is the positive reputation built around a trademark
In the safety-critical construction industry,
we want our end users to always think of
us as a reliable manufacturer of premium
quality products and as a company that
resolves fixing issues.
We naturally cannot decide for our end
users what they think of our company, but
we can try to steer their impression of us in
the right direction.
Sormat’s visual identity supports our
targeted brand identity: Convenience
and expertise, which allow us to offer our
customers the best purchasing, service and
user experience in the fixing industry.
Sormat Brand Book 3
LOGO .........................................................4
COLOURS ..................................................8
TYPOGRAPHY ...........................................9
PHOTOS .................................................. 12
SYMBOLS ................................................ 15
INFOGRAPHICS ......................................16
PAYOFF .................................................... 17
PRODUCT BRANDS ............................... 18
APPLICATION EXAMPLES ......................19
BRAND ADVERTISING ............................20
PRODUCT ADVERTISING ......................26
4Sormat Brand Book
LOGO
Sormat’s logo is made up of a logotype and a symbol
The logo is the most concise representation of Sormat’s brand. That is why it must always be used correctly and consistently. The logo must always be presented exactly as it was designed. The logo can never be changed, modified or reproduced as a drawing. Always use original Sormat logo files.
With careful consideration, the symbol can also be used separately from the logotype, but the symbol alone cannot replace the use of the logo.
Never use the logotype on its own, i.e. without the symbol.
Logo
Logotype Symbol
5Sormat Brand Book
LOGO
Clear space
To ensure that the logo stands out from its surroundings as effectively as possible, a clear space free of any text and graphical elements must be left around the logo, as shown here. The minimum size of the clear space is half of the width and half of the height of the symbol. The clear space is shown here.
Logo
Clear space
Clear space
Cle
ar spac
e
Cle
ar s
pac
e
0.5 xthe width
of the symbol
1 xthe width
of the symbol
1 xthe height
of the symbol
0.5 xthe height
of the symbol
6Sormat Brand Book
LOGO
Versions
There are different-coloured versions of
the logo. Here are some examples of how
the logo versions should be used with, for
instance, different coloured backgrounds.
The most important factor is for the logo to
stand out sufficiently from the background.
Always use a white background and
coloured logo whenever possible.
COLOUREDA coloured logo on a white
background. If not possible to
use a white background, use
as light a shade or surface as
possible for the background.
COLOURED NEGATIVEIf you wish to use the negative of
the logo on a coloured surface,
these are the recommended
methods for doing so. Always
use a dark background.
MONOCHROMEIf, for technical printing reasons,
neither a coloured version nor
a coloured negative version of
the logo can be used, then a
monochrome version must be
used.
ONE COLOUR NEGATIVEUse a white version of the logo.
7Sormat Brand Book
LOGO
Versions
LOGO FILE FORMATSVarious versions of the logo have been
created for different purposes, such as for
print media and for web and MS Office
environments.
The logic behind the names of the original
logo files is to indicate the positive or
negative version of the logo shade, and the
logo’s colour space and file format.
Sormat_logo_nega_cmyk.eps
Shade, applicability
Colour space File format
PRINT MEDIASormat_logo_cmyk.epsSormat_logo_cmyk.pdf
WEB AND OFFICESormat_logo_rgb.pngSormat_logo_rgb.jpg
PRINTINGSormat_logo_blue_cmyk.epsSormat_logo_blue_cmyk.pdf
WEB AND OFFICESormat_logo_blue_rgb.pngSormat_logo_blue_rgb.jpg
PRINTINGSormat_logo_orange_cmyk.epsSormat_logo_orange_cmyk.pdf
WEB AND OFFICESormat_logo_orange_rgb.pngSormat_logo_orange_rgb.jpg
PRINTINGSormat_logo_black_cmyk.epsSormat_logo_black_cmyk.pdf
WEB AND OFFICESormat_logo_black_rgb.pngSormat_logo_black_rgb.jpg
PRINTINGSormat_logo_nega_cmyk.eps
WEB AND OFFICESormat_logo_nega_rgb.png
PRINTINGSormat_logo_white.eps
WEB AND OFFICESormat_logo_white_rgb.png
8Sormat Brand Book
ORANGE
CMYK 0, 60, 100, 0RGB 228, 119, 42#e4772aPANTONE COATED 151RAL 2003
BLUE
CMYK 100, 60, 0, 40RGB 0, 52, 98#003462PANTONE COATED 2154RAL 5013
DARK GREY
CMYK 0, 0, 0, 80RGB 51, 51, 51#333333PANTONE COOL GRAY 11RAL 7016
LIGHT GREY
CMYK 0, 0, 0, 15RGB 220, 220, 220#dcdcdcPANTONE COOL GRAY 2RAL 7035
COLOURS
Main colours
Sormat’s main colours reflect personality
and help to build a recognisable brand.
These defined colours are used extensively
in various graphical elements, such as
backgrounds, lines, texts, symbols and
graphs.
Additional colours
Sormat’s additional colours bring variety to
the regular colour palette. Use dark grey as
the main text colour on a white background
instead of full black. Light grey is good as,
for example, a background colour.
Otherwise, these colours should be used
with consideration, and they work best in
small doses together with the main colours.
9Sormat Brand Book
TYPOGRAPHY
Typography in professional applications and on the internet
For professional applications, such as in
print media and various motion picture
applications, such as animation, video and
the internet, Sormat’s typography consists
of the Museo font family in the font
versions shown here.
MUSEO SANSis a sans serif font that works best when
clarity is required, for instance, in tables, for
numbers and small body text.
MUSEO SLABis a serif font with more character. It works
well in headlines and pull-quotes, as well
as in marketing applications and in a large
font.
MUSEO Sans 30001234567890+/&?%€#
MUSEO Sans 50001234567890+/&?%€#
MUSEO Sans 10001234567890+/&?%€#
MUSEO Sans 70001234567890+/&?%€#
MUSEO Sans 90001234567890+/&?%€#
MUSEO Slab 30001234567890+/&?%€#
MUSEO Slab 50001234567890+/&?%€#
MUSEO Slab 10001234567890+/&?%€#
MUSEO Slab 70001234567890+/&?%€#
MUSEO Slab 90001234567890+/&?%€#
The Museo Sans series can be purchased online at:http://www.myfonts.com/fonts/exljbris/museo-sans/
The Museo Slab series can be purchased online at:http://www.myfonts.com/fonts/exljbris/museo-slab/
10Sormat Brand Book
TYPOGRAPHY
Typography in office appli-cations
In office applications, such as Microsoft
Office, Sormat’s typography consists of the
Calibri typeface in the fonts shown on the
right.
This typeface can also be used on websites
if, for technical reasons, it is not possible to
use the above-mentioned Museo Sans or
Museo Slab.
Calibri fonts are the default typeface in MS
Office 2010 and 2013.
Calibri Lightabcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ01234567890+/&?%€#
Calibri Regularabcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ01234567890+/&?%€#
Calibri Boldabcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ01234567890+/&?%€#a a
Calibri Museo Sans
11Sormat Brand Book
TYPOGRAPHY
Cyrillic script
The Museo Sans typeface also includes the
Cyrillic version Museo Sans Cyrillic. Use
this typeface in, e.g. in Russian-language
applications.
MUSEO Sans cyrillic 300abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
MUSEO Sans cyrillic 500abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
MUSEO Sans cyrillic 100abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
MUSEO Sans cyrillic 700abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
MUSEO Sans cyrillic 900abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ
The Museo Sans Cyrillic series can be purchased online at:http://www.myfonts.com/fonts/exljbris/museo-sans-cyrillic/
12Sormat Brand Book
PHOTOS
Sormat’s photos reflect the industry the compa-ny represents, as well as people at work The photos can be
grouped into three categories:
PEOPLEINDUSTRYMATERIALS
> See more examples of how photos are
used in the application demos on page 17
PEOPLE
Clipped or partially clipped black &
white photos of people are the basic
elements of Sormat’s visual identity.
• Strive to photograph genuine or
true-to-life situations.
• The photos should be
refreshingly masculine and re-
flect a sense of enthusiasm and
satisfaction.
• The themes of the photos can be
chosen according to the
target group, showing either a
consumer or a professional.
13Sormat Brand Book
PHOTOS
Sormat’s photos reflect the industry the compa-ny represents, as well as people at work The photos can be grouped into
three categories:
PEOPLEINDUSTRYMATERIALS
INDUSTRY
Black & white industry photos
• General photos
of construction sites, renovations
or, for example, simple installa-
tions
at home.
• A white background or a lot of
white in the photo is recommen-
ded; for example, a white sky or
white wall.
• Photos can include people as
well, but this is not a require-
ment.
14Sormat Brand Book
PHOTOS
Sormat’s photos reflect the industry the compa-ny represents, as well as people at work The photos can be
grouped into three categories:
PEOPLEINDUSTRYMATERIALS
MATERIALS
A selection of various material
surfaces suitable for backgrounds, for
example.
• concrete
• brickwork or brick walls
• Porous base materials
• Natural stone
• Gypsum plasterboard
• Etc.
15Sormat Brand Book
SYMBOLS
Vector-based symbols are core elements of Sor-mat’s visual identity and, together with the photos, they form a part of the image palette The symbols can represent both general
themes (e.g. the arrow) and themes related
directly to products or the industry, for ex-
ample, a power drill or the Torx shape.
Crucial elements of the symbols are a
degree of
consistency and a balance between sharp
and round edges, similar to the examples
shown here.
Symbols are used together with product
photos, for instance in Sormat’s stationery,
and they can be used in all visual materials.
> See more examples of how symbols are
used in the application demos on page 21
16Sormat Brand Book
INFOGRAPHICS
Clear and understandable infographics that have a convincing visual style are an important element of Sormat’s visual identity Installation and dimensional drawings are
available for products on the internet and in
packages, catalogues and brochures.
In communication related to Sormat
products, only original installation and
dimensional drawings can be used; this is to
ensure that the instructions and data given
are correct.
INSTALLATION DRAWINGS
In both black & white and colour
infographics, it is important to achieve
maximum definition, clarity and
reproduction on a small scale.
DIMENSIONAL DRAWINGS
Dimensional drawings are important in
selecting the correct fixing product. They
present the most important parameters
affecting selection. Dimensional drawings
are available in both blue and black & white
versions.
S-K
AS
-KA
KS
-KA
H
h nom
h 1
d 0
t fix
1. P
oraa
rei
kä y
llä
olev
an ta
uluk
on m
ukaa
n. 2
.-3.
Puh
dist
a re
ikä
huol
ellis
esti
har
jall
a ja
pum
pull
a.
4. L
yö a
nkku
ri s
isää
n. 5
. Kir
istä
mut
teri
oik
eaan
kir
isty
smom
entt
iin.
Ex. 1 Black & white installation drawing
Ex. 2 Coloured installation drawing
Ex. 3 Coloured installation drawing
17Sormat Brand Book
PAYOFF
What do our customers get from us that they can’t find elsewhere? Sormat makes the work go smoothly. This
is something that should be highlighted in
our customers’ purchasing, service and user
experiences. Our smooth service is born
out of a determination that is supported by
the know-how of individuals, teams and the
company, and the right tools. We call our
standard Sormat Super Service.
In communication, the slogan, i.e. payoff, is
usually replaced by strong, distinctive head-
lines. A permanent form and style has been
designed for our Super Service standard,
and this highlights our way of thinking in
internal and external communication.
The Super Service payoff can also be used
together with a symbol. Do not use the
payoff + symbol version in applications
where it might conflict with Sormat’s logo.
The payoff + symbol version works best
in places where Sormat’s logo is not in
the immediate vicinity of it, such as on the
inside page or back cover of a catalogue, if
Sormat’s official logo is on the front cover.
Or, say, in an animated banner that does not
include the official logo.
> See more examples of how the payoff is
used in the application demos on page 25
SUPER SERVICE
SUPER SERVICE
Now we’ve set the standard. We call it SUPER SERVICE.
The payoff within a sentence:
Basic payoff style:
Payoff + symbol:
Font:Museo Sans 700Tracking +50
18Sormat Brand Book
PRODUCT BRANDS
Sormat’s main product is the company itself
Sormat, thus, is the brand for the entire
company, not for individual products.
Sormat’s products are part of a single
high-quality offering, the product portfolio.
This is reflected in the product names, for
example, S-CS (Sormat Concrete screw).
Sormat’s corporate brand is crystallised in
the logo presented on page 4 of this Brand
Book.
Sormat’s product portfolio includes three
“product brands”, i.e. types or groups of
products that are recognised in the markets
by their independent and unique brand
names. They are either registered or so-
called established trademarks.
Sormat’s product brands are:
> LIEBIG®
> PFG®
> GRIPPER™
The product brand logo can never be used
without Sormat’s logo or with the symbol
alone.
Gripper™ logo:
The Gripper® logo consists of the product brand logo and the old Sormat logo. It can also be used without the Sormat logo. Sormat’s new logo can also be used in the same layout.
> See examples of how the logo is used in the application demos on page 26
PFG® logo:
The PFG® logo cannot be used in communications..
LIEBIG® logo:
®The LIEBIG® logo can be used in communication in the place reserved for an alternative logo in colour versions similar to the Sormat logo. Hierarchically, the logo is comparable to the approval and certificate logos. Sormat’s logo must always be the more visible one.
> See examples of how the logo is used in the application demos on page 27
Sormat Brand Book 19
APPLICATION EXAMPLESExamples of the overall visual appearance, i.e. how the core elements of Sormat’s identity are used in various applications.
LOREMS Slab 900 estair
POSTER LAYOUT
In these examples, a black & white photo of a person is combined
with symbols and the logo in a highly distinctive and dynamic way
and set against a white background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
Sormat Brand Book 20
COVER-LIKE LAYOUT FOR BROCHURES/CATALOGUES
These examples combine black & white industry photos,
symbols, text and the logo, set against a white background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
Sormat Brand Book 21
MUSEO Slab MUSEO Sans
SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS
MUSEO Sans MUSEO Sans
SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS
POWERPOINT CHAPTER SEPARATOR LAYOUT
These examples combine a black & white photo of a person,
a product photo, symbols, Calibri text and the logo on a white
background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
Sormat Brand Book 22
Headline Calibri 36 pt Sormat blue Headline Calibri Regular 24 pt dolor sit amet, consectetuer adipiscing elit sed posuereRusko 12.9.2014
Headline Calibri 36 pt Sormat blue Headline Calibri Bold 36 lorem
Calibri Regular 24 pt dolor sit amet, consectetuer
Headline Calibri 36 pt Sormat blue Headline Calibri Bold 36 lorem
Calibri Regular 24 pt dolor sit amet, consectetuer
OTHER EXAMPLES OF VISUAL IDENTITY USE
These examples combine a black & white photo of a person,
a product photo, symbols, Calibri text and the logo on a white
background.
There can be some translucency between the photo and the
symbols, i.e. a multiply effect is used for either of the objects.
Sormat Brand Book 23
Business card frontside design T-shirt design with typography theme
Roll-Up design with products
BRAND ADVERTISING LAYOUT
These advertisements combine black & white photos of a
consumer, symbols, text and the logo, set against a white back-
ground. In addition, the payoff is used within the text.
Harjutie 5, FI-21290 Rusko, Finland | www.sormat.com
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolo-remque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo
SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS ERROR SIT VOLUPTATEM ACCUSANTIUM DOLOREMQUE LAUDATIUME, TOTAM REM APERIAM, EAQUE IPSA QUAE AB ILLO INVENTORE VERITATIS ET QUASI SUPER SERVICE.
Now we’ve set the standard.
We call it
SUPER SERVICE.
Animated banner frame for the internet: Print advertisement
Sormat Brand Book 24
EVENTS
Sormat’s visual identity at events can combine photos, macrotexture
photos of construction materials, symbols and written messages.
Theme stands must follow a light, bright and well-lit style, and the
general appearance must be recognisable. A selected theme (e.g.
the 60s) may be communicated by means of imagery and symbols
created to highlight the theme.
To capture people’s attention, orange flashing lights or an orange
high visibility style, for example, can be used.
Conceptualised version of a fair stand designed by Expolar Oy.
Sormat Brand Book 25
EXHIBITIONS / EVENTS & PROMOTION / INTERIORS & DISPLAY /
Copyright © 2013 Expolar Oy. All rights reserved.
LAYOUT OF THE INFORMATION PAGES OF BROCHURES/CATALOGUES
Sormat uses automated publication technology, which partially
defines the visuals of print media, such as product brochures
and catalogues.
Sormat Brand Book 26
TYPE CODEOTHER CODE Approval Length ø
Min. hole
depth
Max. fixture thick-ness Thread
Lmm
d0
mmh1
mmtfix
mmø x Lmm pcs pcs
12345678901234567890 1234567890123 1234567 • 123 12 123 123 20x12 123 1234
S-KA 6/15 12345 1234567 • 123 12 123 123 20x12 123 1234
S-KA asennustyökalu M6 123 12 123 123 20x12 123 1234
BLS M16-25/200/60 BLS1625200060 1234567 • 123 12 123 123 20x12 123 1234
Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex.
Text field: Technical notes: refers to e.g. approval the table is based on or other. Can be 1-2 text columns. …Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Text field: product goup name and technical description lorem ipsum dolor sit amet, con.
Text field: Product group name related to the table
Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo.
TYPE øFixture hole ø
Embed-menth depth
Min. base material
thickness
Width across
flats
Instal-lation torque
LOADSNon-cracked
concrete
LOADS Cracked concrete
d0
mmdf
mmhnom
mmhmin
mmSWmm
Tinst
N,Tension
kNShear
kNTension
kNShear
kN
8 / 50 1234 1234 1234 1234 1234 1234 1234 1234 1234 1234
12345678901234567890 1234 1234 1234 1234 1234 1234 1234 1234 1234 1234
TECHNICAL DATA
PERFORMANCE DATA
EXPANSION ANCHORS Through bolts
S-KA, S-KAK, S-KAH, S-KAH HCR24
EXPANSION ANCHORS Through bolts
S-KA, S-KAK, S-KAH, S-KAH HCR
VERSIONS
DESCRIPTION
INSTALLATION
BUILDING MATERIALS APPROVALS
24
• S-KA, zinc-plated steel• S-KAK, mechanically galvanized steel• S-KAH, stainless steel• S-KAH HCR, highly corrosion resistant stainless steel
APPLICATIONS
• Steel structures• Column base plates• Seatings• Barriers• Cable racks• Handrails• Ladders• Façade systems
1 Drill a hole according to the data provided in the catalogue or the product package. 2-3 Clean the hole using a metal brush and a blow-out pump.4 Hammer in the anchor.5 Tighten the nut to a correct installation torque.
• Preassembled torque-controlled expansion anchors for pre-, through and distance installations.• When torque is applied the expansion clip expands developing frictional grip with the drill hole walls. • S-KA for mainly dry indoors use, S-KAK for dry and humid indoors use, S-KAH for wet indoors, outdoors and industrial use, S-KAH for aggressive corrosion conditions. • Anchor size and maximum fixture thickness marked for easy identification.• The use of S-KA setting tool makes serial installation safer and quicker. • Preassembled torque-controlled
Approved for:• Non-cracked and cracked concrete C20/25 – C50/50Also suitable for:• Solid clay bricks (mx. M8)• Natural stone
For the most up-to-date product information please go to sormat.com
1 2 4 Tinst53
Premium-quality through bolts for fixing in non-cracked and cracked concrete
S-KA S-KAK
S-KAK
S-KAH
S-KAH
S-KAH HCR
S-KAH HCR
expansion anchors for pre-, through and distance installations.• When torque is applied the expansion lip expands developing frictional grip with the drill hole walls. • S-KA for mainly dry indoors use, S-KAK for dry and humid indoors use, S-KAH for wet indoors, outdoors and industrial use, S-KAH for aggressive corrosion conditions. • Anchor size and maximum fixture thickness marked for easy identification.• The use of S-KA setting tool makes serial installation safer and quicker.
Left. Front page of a product catalogue and
product brochure, presenting the product
characteristics.
Right. Example of a tables page in a product
catalogue and product brochure, presenting
technical and performance data by product
group.
PRODUCT ADVERTISING: AD SIZE A6
Sormat’s advertisements are primarily product-centred and
designed to activate sales. The surface area of small advertise-
ments is not filled with text; rather, the reader is guided to seek
more information through, e.g., the website. An eye-catching
layout is used. The advertisements combine photos, symbols,
text and the logo, set against a white, blue or orange back-
ground. The product advertisements shown in the examples can
also be used in sponsoring.
Ex. 1 A6 product advertisement on a white background
Sormat Brand Book 27
S-KA through BOLT
OPTION 1 sormat.com
S-KA through
BOLT
OPTION 1 sormat.com
OPTION 1 sormat.com
S-KA through BOLT
Ex. 2 A6 product advertisement on a blue background Ex. 3 A6 product advertisement on a white background
Sormat Brand Book 28
PRODUCT ADVERTISING: AD SIZE A5
Sormat’s advertisements should be primarily product-centred
and designed to activate sales. A5 ads can include, in addition to
a headline and standfirst, concise information about the product
range. The reader is primarily guided to seek more information
from the website.
sormat.com
The All Wall PlugGripper™ suits all board & solid materials without fail!
youtube.com/sormatfixing
LOREM IPSUM LoremipsumLorem ipsum
Lorem ipsum
Lorem ipsum
8 / 50 12345 ABCD 12345 12345 12345
12345678901234567890 12345 ABCD 12345 12345 12345
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sormat.com
The All Wall PlugGripper™ suits all board & solid materials without fail!
youtube.com/sormatfixing
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Ex. 1 A5 ad on a blue background Ex. 2 A5 ad on a white background
Sormat Brand Book 29
PRODUCT ADVERTISING: AD SIZE A4
Sormat’s advertisements should be primarily
product-centred and designed to activate
sales. An A4 ad can present product types,
product groups or a specific product.
The ad can include, in addition to general
imagery and product photos, symbols, a
headline and a standfirst, a suitable amount
of sales arguments. The ad should addition-
ally include approval and certification logos.
The target group is primarily guided to seek
more information from the website.
Ex. 1 A4 ad on a white background
LIEBIG is now Sormat Liebig® Heavy Duty!The best heavy duty anchors in the world go now by the name Sormat Liebig® Liebig Heavy Duty!
LIEBIG® SUPERPLUS – Simply the quickest and safest self-undercutting anchor on the market
LIEBIG® SAFETY BOLT – Twin-cone anchor for applications with high safety requirements
LIEBIG® ANCHOR – A genuine general purpose heavy duty anchor for high loads
Range available also in A4 stainless steel.
SORMAT .COM
OPTION 1
Ex. 2 A4 ad on an orange background
LIEBIG is now Sormat Liebig® Heavy Duty!The best heavy duty anchors in the world go now by the name Sormat Liebig® Liebig Heavy Duty!
LIEBIG® SUPERPLUS – Simply the quickest and safest self-undercutting anchor on the market
LIEBIG® SAFETY BOLT – Twin-cone anchor for applications with high safety requirements
LIEBIG® ANCHOR – A genuine general purpose heavy duty anchor for high loads
OPTION 1
SORMAT .COM
Range available also in A4 stainless steel.
Sormat Brand Book 30
PRODUCT GROUP POSTER A3 OR 500 X 700 MM
Sormat’s point-of-sales advertisements should be primarily prod-
uct-centred and designed to activate sales. The posters primarily focus
on product categories and groups. The poster consists of a large main
picture and variants, an impactful headline, a standfirst, and 3 or 4 list-
ed sales arguments. Photos of the product in use, as well as approval
and certification logos can be included as needed.The target group is
guided to seek more detailed technical information from the website.
Ex. 1 A3 product group poster on a blue background
improved,approved& available!
Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat!
• FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS
• ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE
• ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS
European Technical Approval-Acc. Eurocode 2 / TR 023 for rebars
ETA-13/0775
European Technical Approval-Option 1 for cracked concrete
ETA-13/0774
sormat.com
ITH 300 VE
ITH 280 VE ITH 345 VE ITH 410 VE
improved,approved& available!
Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat!
• FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS
• ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE
• ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS
ITH 280 VE ITH 345 VE ITH 410 VE
sormat.com
European Technical Approval-Acc. Eurocode 2 / TR 023 for rebars
ETA-13/0775
European Technical Approval-Option 1 for cracked concrete
ETA-13/0774
ITH 300 VE
improved,approved& available!
Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat!
• FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS
• ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE
• ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS
ITH 280 VE ITH 345 VE ITH 410 VE
sormat.com
European Technical Approval-Acc. Eurocode 2 / TR 023 for rebars
ETA-13/0775
European Technical Approval-Option 1 for cracked concrete
ETA-13/0774
ITH 300 VE
Ex. 2 A3 product group poster on an orange background Ex. 3 A3 product group poster on a white background
Sormat Brand Book 31
HANGING BANNERS, SIGNS, OUTDOOR ADS
Sormat’s exterior and point-of-sales banner
ads, hanging banners, and signs should pri-
marily be product-centred and designed to
activate sales. When setting up, pay attention
to the location of the banner, especially that it
is at the proper height and within the viewers’
eyeshot.
The layout consists of a big headline, a product
photo and, as required, approval, certification
and other logos. The placement of the dealer’s
logo must take into consideration the clear
space around Sormat’s logo. The target group
is guided to seek more detailed technical infor-
mation from the website.
Ex. 1. 3000 x 1500 mm
banner ad on a blue back-
ground and the dealer’s
logo.MEET THE UNIVERSAL FRAME PLUG S-UF®
sormat.com
PLACE DEALER LOGO HEREInformation with Museo Sans 700
MEET THE UNIVERSAL PLUG S-UF®
sormat.com
PLACE ADDITIONAL LOGOS HEREInformation with Museo Sans 700
PLACE DEALER LOGO HEREInformation with Museo Sans 700
Ex. 2. 3000 x 1500 mm
banner ad on an orange
background, with the
dealer’s logo and additional
logos.
32Sormat Brand Book
www.sormat.com
mr.bolt@sormat.com
For more information and material requests